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  1. Television, Print and Social Ad Campaign Calls on President Trump to Put Kids’ Lives Above Tobacco Industry Profits

    Public health advocates urge administration to issue guidance prohibiting all flavored e-cigarettes.

  2. Fact Sheet Fact Sheet Research & Resources

    Quitting Tobacco: Facts and Stats

    Most smokers – nearly 70% – say they want to quit, and many make quit attempts each year.

  3. As Youth E-Cigarette Use Soars Along with Vaping-related Illnesses, Urgent Action Must be Taken to Protect the Health of America’s Youth

    Regulating e-cigarettes and banning all flavored tobacco products are critical to ending the youth epidemic.

  4. News Article News Article Research & Resources

    Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees

    Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima

  5. New Study Reveals Breakthrough Texting Program Aids Young Vapers in Quitting

    More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.

  6. Health groups urge FDA to investigate JUUL for making unauthorized smoking cessation claims

    Six leading public health and medical organizations today called on the FDA to investigate and take enforcement action against JUUL for making unauthorized c

  7. Tobacco Tale of Two Nations: New Report Shows 13 States Have Higher Smoking Rates and Greater Health Consequences Than Rest of U.S.

    New report underscores a tale of two nations when it comes to tobacco use - one of dramatic declines in smoking rates, and one where a huge swath of the U.S.

  8. Research Article Research Article Research & Resources

    Concerns about health and mental health increasingly drive young people to quit vaping

    Young people enrolled in a quit vaping program from Truth Initiative cited health (56.1%) and social influence (15.8%) as their top reasons for quitting vapi

  9. After approving IQOS, FDA must fully use its powers to protect youth

    The FDA must live up to its promise to monitor the use of IQOS and ensure it gets into the hands of smokers looking to quit cigarettes completely and not fue

  10. Fact Sheet Fact Sheet Research & Resources

    Cigars: Facts, stats and regulations

    Truth Initiative summarized the truth about little cigars, cigarillos and cigars.

  11. Page

    The power of truth

    For 25 years, truth® has been delivering the facts about smoking, vaping, and nicotine addiction to empower young people to make informed choices and influence their peers and communities to do the same.

  12. Research Article Research Article Research & Resources

    Majority of U.S. adults support the removal of menthol cigarettes, including many menthol smokers

    A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing commun