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  1. News Article News Article Research & Resources

    10 steps to successfully make a plan to quit smoking

    Get a jump start on making your New Year’s resolution to quit smoking a successful one. Follow these 10 steps to making a quit plan.

  2. Research Article Research Article Research & Resources

    Millions of smokers go online for help to quit each year

    More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.

  3. News Article News Article Research & Resources

    Slim and stylish: How tobacco companies hooked women by “feminizing” cigarettes

    In the 1920s, Lucky Strike unveiled a new advertising campaign that was credited with increasing the brand’s cigarettes sales more than 300 percent in the fi

  4. Research Article Research Article Research & Resources

    How online social relationships help smokers quit tobacco

    Online communities foster relationships among members that can play an important role in helping smokers quit, according to new research from the Schroeder I

  5. News Article News Article Research & Resources

    Tobacco and cancer: What are the survival rates?

    Nearly 30 percent of cancer deaths in the United States can be attributed to tobacco use, according to a new report.

  6. Research Article Research Article Research & Resources

    Internet tools can help smokers quit

    Web-based interventions can be just as effective at helping smokers quit as face-to-face or telephone counseling, and are more effective than print materials

  7. News Article News Article Research & Resources

    Stress cited as top barrier to quitting for young adult smokers

    More than half of young adult cigarette smokers say that losing the ability to handle stress and withdrawal or cravings are barriers to quitting smoking, acc

  8. News Article News Article Research & Resources

    Child-resistant packaging comes to liquid nicotine

    Liquid nicotine will soon be sold in child-resistant packages under a new federal law that The Wall Street Journal reported was “believed to be the first fed

  9. Research Article Research Article Research & Resources

    Vaporized: Majority of youth exposed to e-cigarette advertising

    More than eight of 10 youth and young adults saw e-cigarette advertising in 2015, according to a new report vaping product advertising from Truth Initiative.

  10. Research Article Research Article Research & Resources

    How tax increases could impact e-cigarette sales

    E-cigarette sales at convenience stores in Minneapolis increased significantly after Minnesota increased taxes on tobacco products in 2013, followed by a dec

  11. Truth Campaign snags 2 Ogilvy Awards

    truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth to end tobacco use, including a Gold in the New Aud