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  1. Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk

    The tobacco industry continues to aggressively target young people by manufacturing and marketing products that appeal to young people, including high-tech “

  2. News Article News Article Research & Resources

    Authorities step up measures to address unauthorized e-cigarette sales

    The battle against illegal e-cigarettes has intensified as federal and state authorities take action to protect young people from the thousands of unauthoriz

  3. 2024 Monitoring the Future Survey Shows Persistent Nicotine Dependence Despite Meaningful Gains in Reducing Youth E-Cigarette Use

    The 2024 Monitoring the Future Survey (MTF) shows promising signs in the effort to reduce youth e-cigarette use

  4. Research Article Research Article Research & Resources

    Young adults face unique challenges along their quit-vaping journeys

    Young adult e-cigarette users at various points on their quit journeys focused on different challenges that kept them from quitting

  5. As National Sales of E-Cigarettes Climb, Report Shows that State Restrictions on Flavored Products Are Critical to Protect Young People

    E-cigarettes in youth-friendly flavors like candy and mint are top sellers and contain more addictive nicotine than ever before

  6. News Article News Article Research & Resources

    How celebrity-branded and tech-forward e-cigarettes may be contributing to youth nicotine use

    In the growing e-cigarette marketplace, celebrity brands and tech-forward designs may be contributing to youth uptake of these cheap, flavored, and highly ad

  7. Research Article Research Article Research & Resources

    Text message program from Truth Initiative helps teens quit e-cigarettes

    Teens enrolled in Truth Initiative’s text message-based quit-vaping program were 35% more likely to quit vaping nicotine within seven months compared to thos

  8. Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People

    The newly announced campaign by Ohio Attorney General Dave Yost to combat the flood of illegal e-cigarettes streaming into the state represents an important

  9. 11 Leading Organizations Urge U.S. Supreme Court to Uphold FDA’s Marketing Denial Orders for Flavored E-Cigarettes

    Eleven leading medical, public health and community organizations have filed an amicus brief with the U.S.

  10. Report Report Research & Resources

    Monitoring a Changing Tobacco Product Market in the United States

    Young people have access to bigger and cheaper e-cigarettes and are using them with alarming frequency, showing signs of addiction.

  11. Research Article Research Article Research & Resources

    Multiple tobacco and nicotine product use is increasingly common among young people

    More young people are using two or more nicotine products at the same time, raising concerns about heightened nicotine dependence, worsening health problems,

  12. DOJ, FDA Illicit E-Cigarette Task Force Marks Critical Step in Combatting Youth Vaping Crisis

    The DOJ and FDA’s task force to crack down on the sale of illegal e-cigarettes marks a critical step in combatting the youth vaping crisis.