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  1. News Article News Article Research & Resources

    4 big concerns about selling IQOS heat-not-burn cigarettes in the US

    Many significant concerns exist about IQOS, a new heat-not-burn device created by Philip Morris International.

  2. News Article News Article Research & Resources

    5 strategies for passing local laws against flavored tobacco

    A new Truth Initiative® report summarizes interviews with public health officials to uncover what it takes to takes to pass policies restricting flavored tob

  3. News Article News Article Research & Resources

    10 popular shows with the most smoking

    Tobacco appears to be making an unwelcome comeback on the small screen, with shows “Stranger Things,” “The Walking Dead” and “Orange Is the New Black” being

  4. News Article News Article Research & Resources

    Are video games glamorizing tobacco use?

    Participants in a new survey of video game players said they felt tobacco or nicotine was portrayed negatively in only 6.5 percent of games where tobacco use

  5. News Article News Article Research & Resources

    Nearly 1 in 5 youth say they have seen JUUL used in school

    Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.

  6. News Article News Article Research & Resources

    5 things the tobacco industry didn’t do until it was forced to

    Tobacco companies have historically not stopped or attempted to rectify some of their worst offenses until they were forced to by new regulations or a court

  7. News Article News Article Research & Resources

    CDC highlights need for comprehensive smoke-free policies

    New data from the CDC shows that half the country is not protected from the harms of secondhand smoke via comprehensive smoke-free laws.

  8. Research Article Research Article Research & Resources

    Widespread use of flavored products in young tobacco users

    New research provides further evidence that younger tobacco users are more likely to use flavored products.

  9. Played: This year’s video games glamorize tobacco use to youth

    Participants in a new survey of video game players said they felt tobacco or nicotine was portrayed negatively in only 6.5 percent of games where tobacco use

  10. Research Article Research Article Research & Resources

    Using pop culture to end tobacco for good

    New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob

  11. Report Report Research & Resources

    While you were streaming

    New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.

  12. News Article News Article Research & Resources

    How your zip code could make it harder for non-daily smokers to quit

    Non-daily smokers who live near more cigarette retailers are less successful at quitting, according to new research published in Tobacco Control.