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Surveying how the tobacco industry markets flavored products in five Midwest cities

Flavored tobacco products continue to fuel dangerous youth nicotine use.

Young adults are underestimating the dangers of nicotine

Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot

Netflix streams 1.1 billion minutes of tobacco-related imagery in newest season of F1 racing show

F1 and its tobacco industry sponsors are now reaching new audiences, made possible by the Netflix docu-series “Drive to Survive.”

Youth Activism

​Enlisting and empowering youth and young adults is an important part of the movement to make commercial tobacco use a thing of the past. Truth Initiative trains and inspires young people to take action in their communities as truth community leaders, college leaders and ambassadors.

Learn more about these programs and how to apply.

Straight to vape

Study finds that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start v

Breath of Stress Air is calling a vape what it truly is

Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

Unvaping America’s Youth

What is “tobacco-free” nicotine?

These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.

Truth Initiative® awards five truth IMPACT scholarships to young adult leaders making a difference in their communities

Recipients from California, Georgia, Maine, North Dakota and Texas are taking action to address youth nicotine use and its impact on mental health, social ju

Young people share how nicotine use affected their stress

Many young people who know the cycle of nicotine withdrawal from vaping firsthand have shared with truth what it’s like.

Thrive: A Youth Mental-Health Summit

Cigarette sales continued declining in 2021

Cigarette sales trends are in line with the decades-long decline in cigarette use among youth and adults in the U.S.