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How Twitter can help de-normalize menthol cigarettes
Researchers turned to the social network to learn more about how menthol is perceived—information that could help guide public education efforts.
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How big is Big Tobacco’s marketing budget?
The FTC just released its cigarette and smokeless tobacco report showing exactly how much money tobacco companies spend on marketing and advertising.
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Where are people still breathing the most secondhand smoke?
To find out who faces the most exposure and where, a Truth Initiative® researcher joined collaborators to measure secondhand smoke exposure
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Big Tobacco $20: States $1 = deadly ratio
Tobacco companies spend $20 to market their deadly products for every $1 the states spend on programs to prevent kids from smoking and help smokers quit, acc
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Majority of Natural American Spirit smokers believe brand is less harmful
Researchers found that nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands.
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Latest data: Tobacco companies quadruple in-store ad spending
The latest report on Big Tobacco’s marketing reveals where the industry is intensifying its focus: ads in point-of-sale locations like convenience stores, ga
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Tobacco use on the big & small screens is a public health concern
A new report released today by the U.S.
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What does using tobacco and other substances together mean for young people?
Original research conducted by Amy Cohn, Ph.D., from Truth Initiative reveals how alcohol and marijuana use among young adults are associated with many tobac
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“E-cig” or “vape”? Why semantics matter
If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?
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Why you should quit smoking before having surgery
In recent years, research has shown that compared to nonsmokers, smokers have a higher chance of surgery-related complications like heart attack, stroke, sho
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CalPERS bet on Big Tobacco is bad economics for California
California Public Employees’ Retirement System officials are reportedly considering reversing the pension fund’s longtime ban on investing in tobacco compani
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How online social relationships help smokers quit tobacco
Online communities foster relationships among members that can play an important role in helping smokers quit, according to new research from the Schroeder I
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