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6 key takeaways from the new FDA plan on e-cigarettes and other flavored tobacco products
To curb the access and appeal of tobacco, the FDA is advancing a plan to address the core of the epidemic — flavors.
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CDC finds ‘marked disparities’ in youth tobacco use by race and ethnicity
Youth tobacco use is highest among Native Hawaiians and other Pacific Islanders, who make up 23.4% of U.S. teens who currently use a tobacco product.
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truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign
truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.
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While you were streaming
New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.
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Opioid dependence can happen after just 5 days
Young Americans are particularly vulnerable to misunderstanding the risks associated with opioid misuse, addiction and the dangerous spiral down from prescri
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ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse
The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public
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Are selfies making smoking cool again?
Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young
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JUUL fails to remove all of youth’s favorite flavors from stores
While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y
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truth campaign linked with decreased smoking and increased support for anti-tobacco social movement
Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time
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Sex sells: A look at the tobacco industry’s use of sexual themes to sell products
As the tobacco industry has evolved, companies continue to use sex to appeal to consumers and associate tobacco products with masculinity and virility.
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US high schooler cigarette use is at historic low while nearly a quarter reported using e-cigarettes
It is terrific news that the results of the 2015 National Youth Risk Behavior Survey (YRBS), released today by the U.S.
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Expanding our mission with an opioid education and prevention campaign
Truth Initiative is collaborating with the Office of National Drug Control Policy and the Ad Council on an opioid public education and prevention truth campa
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