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JUUL on YouTube
Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.
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The renormalization of tobacco use on streaming content services
A new Truth Initiative report, "While You Were Streaming," illuminates a renormalization of tobacco use, especially on streaming content services s
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How an email from a grieving father inspired a Fortune 500 company to fight opioids
As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O
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Behind the explosive growth of JUUL
Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.
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3 lessons from the truth® campaign: How effective branding can save lives
Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.
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Banning menthol could save lives
Rates of smokers reporting they would quit if menthol cigarettes were banned
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Where we stand: Federal collection of electronic nicotine delivery systems marketing & product data
he Federal Trade Commission (FTC) has collected information on the sales and marketing expenditures of cigarettes and smokeless tobacco products and reported
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5 strategies for passing local laws against flavored tobacco
A new Truth Initiative® report summarizes interviews with public health officials to uncover what it takes to takes to pass policies restricting flavored tob
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Teen smoking drops to 7%
Teen cigarette smoking hit a historic low in 2015, according to data released by the annual Monitoring the Future report.
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10 popular shows with the most smoking
Tobacco appears to be making an unwelcome comeback on the small screen, with shows “Stranger Things,” “The Walking Dead” and “Orange Is the New Black” being
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New study raises concerns that youth vaping nicotine may reverse declines in other drug use
New research provides compelling evidence that the youth e-cigarette epidemic, which is increasing overall youth tobacco use to a rate unseen in nearly two d
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Hollywood still struggling to quit smoking in youth films
Nearly half of the top-grossing, PG-13 films released in 2015 featured tobacco imagery, and independent studios are responsible for a greater share of smokin
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