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Jessica Miller Rath

As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.

Policy leadership and accountability

We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence. 

We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.

Mary T. Bassett

Mary T.

Dangerous delays: The failure to regulate e-cigarettes

E-cigarettes have been allowed to stay on the market for years without undergoing a full review of their public health impact, sparking a sustained and ongoing epidemic of youth use.

Scientific integrity and evidence-based solutions

We uphold rigorous scientific integrity by grounding all programs, policies, and initiatives in peer-reviewed research and sound science. Our commitment ensures that every action we take is informed by the best available evidence to maximize public health impact.

Tricia Kenney

Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

Featured partnerships

Through our partnerships, we are creating a culture that empowers people to leave nicotine behind and embrace a healthier future. We partner with states, local communities, public health organizations, and powerful brands to engage young people, prevent nicotine addiction, and help people quit.

Our Impact

At Truth Initiative, we create meaningful change at both the population and individual levels. With our research-driven approach to behavior change and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation access. By addressing systemic challenges and empowering individuals, we achieve transformative public health impact.

Amy Taylor

Amy Taylor is a seasoned advocate and leader, currently serving as the Chief Development and Engagement Officer at Truth Initiative.

Sarah Shank

A trusted partner across the organization, Sarah Shank has been with Truth Initiative since 2009, when she came onboard to support the consumer launch of Bec

Christine Kunigonis

Christine Kunigonis is a certified public accountant with deep expertise in nonprofit finance and operations.

YOUTH AND YOUNG ADULT NICOTINE ADDICTION PREVENTION & EDUCATION

Everyone deserves the chance to live free from nicotine addiction. Through our national public education campaigns and in-school prevention curriculums for middle and high school students, we are inspiring a movement to live free from nicotine addiction by empowering young people to quit or never start in the first place.