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  1. Research Article Research Article Research & Resources

    Online social forums may be a valuable resource for young people looking to quit e-cigarettes

    The results demonstrate how community support can positively impact people quitting nicotine.

  2. News Article News Article Research & Resources

    Following a decade of impact, the Truth Initiative College Program empowers students, faculty, and staff to quit nicotine

    Since 2015, the Truth Initiative College Program has provided funding to over 235 colleges and universities to support the adoption of tobacco/nicotine-free

  3. News Article News Article Research & Resources
  4. News Article News Article Research & Resources

    3 myths about mental health and quitting nicotine

    When it comes to nicotine and mental health, there are some common myths that can bring about challenges and questions.

  5. News Article News Article Research & Resources

    How nicotine replacement therapy can help young adults quit nicotine for good

    NRT is a safe and effective way of weaning off nicotine. NRT delivers a dose of nicotine more slowly than cigarettes, e-cigarettes, dip, or chew.

  6. Truth Initiative and Blip Join Forces to Make Quitting Nicotine Easier for Young Adults

    New Partnership Combines Proven-Effective Behavioral Program with Emerging Nicotine Replacement Therapy Solution

  7. Report Report Research & Resources

    Tobacco in Films: 2024

    This report examines the presence of tobacco imagery in the top 2024 box office films, highlighting an increase in tobacco use portrayals compared to 2023.

  8. News Article News Article Research & Resources

    A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine

    Learn about short- and long-term benefits of quitting smoking and vaping

  9. News Article News Article Research & Resources

    Quitting vaping in 2025: Top tips and resources

    There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f

  10. News Article News Article Research & Resources

    Introducing “You Got This Day” for people quitting nicotine in 2025

    Truth Initiative is giving a new meaning to Quitter's Day, renaming it “You Got This Day” to empower people to push through challenges and keep working

  11. News Article News Article Research & Resources

    3 important things to know about quitting nicotine during times of stress

    Nicotine use – whether through smoking or vaping – can increase stress levels, and quitting nicotine can improve mental health.

  12. News Article News Article Research & Resources

    Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

    Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.