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  1. U.S. E-cigarette Sales Climbed during 2020-2022

    A study released today found that overall e-cigarette monthly unit sales increased by 46.6%—from 15.5 million units in January of 2020, to 22.7 million units

  2. Report Report Research & Resources

    Nicotine-Free Generation

    Nicotine-Free Generation policies eliminate this toll over time by phasing out sales of tobacco or nicotine products.

  3. FDA’s Latest Marketing Denial Order for Menthol E-Cigarette Products Underscores Its Continued Commitment to Sound Science

    Truth Initiative applauds the FDA latest announcement issuing market denial orders (MDOs) for two menthol e-cigarette products

  4. News Article News Article Research & Resources

    Why ending menthol cigarette sales would benefit disproportionally affected groups

    Here are several disproportionally affected populations who will benefit if menthol cigarettes are removed from the market.

  5. News Article News Article Research & Resources

    Public health and civil rights groups call on White House to stop delaying and end menthol cigarette sales

    Public health and civil rights groups gathered for a “Menthol Funeral” to protest the administration’s delay in finalizing the Food and Drug Administration’s

  6. Research Article Research Article Research & Resources

    New study: Success of local flavored cigar sales restrictions underscores need for national regulations

    Flavored cigar sales restrictions in California, Illinois, Massachusetts, and New York significantly reduced cigar sales, according to new Truth Initiative r

  7. News Article News Article Research & Resources

    How have e-cigarettes changed over time?

    The e-cigarette market is constantly evolving and adapting to keep existing customers and attract new users.

  8. Research Article Research Article Research & Resources

    Cigarette sales continued declining in 2021

    Cigarette sales trends are in line with the decades-long decline in cigarette use among youth and adults in the U.S.

  9. Research Article Research Article Research & Resources

    High-nicotine e-cigarettes dominate the market, with sales increasing 15-fold in five years

    Sales of e-cigarettes with the highest levels of nicotine (5% or greater nicotine strength) have grown drastically in the past five years

  10. News Article News Article Research & Resources

    The latest information on JUUL: 8 important things to know

    The latest information and facts about JUULing based on the newest research and reports, as well as the company’s own testimony and documents from Congressio

  11. News Article News Article Research & Resources

    Truth Initiative youth fellows visit Capitol Hill

    Thirty youth fellows visited Capitol Hill Thursday as part of their year-long fellowship with Truth Initiative

  12. Research Article Research Article Research & Resources

    Weak restrictions on flavored e-cigarettes lead to explosive menthol sales

    Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.