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  1. Infographic Infographic Research & Resources

    Quitting and pregnancy

    Quitting nicotine before or during pregnancy has enormous benefits for both parents and child.

  2. News Article News Article Research & Resources

    3 important things to know about quitting nicotine during times of stress

    Nicotine use can increase stress levels, and quitting nicotine can improve mental health.

  3. News Article News Article Research & Resources

    What to know about using (and quitting) nicotine and cannabis

    Nicotine and cannabis are two of the most commonly used substances among U.S. youth and young adults—and both come with health risks.

  4. News Article News Article Research & Resources
  5. News Article News Article Research & Resources

    Quitting vaping in 2026: Top tips and resources

    About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.

  6. Research Article Research Article Research & Resources

    New study: young people with high exposure to on-screen tobacco imagery have higher intentions to smoke and vape

    Findings point to an urgent need to eliminate tobacco imagery in shows popular with young people

  7. Truth Initiative, NAACP Unite to Expand Access to Proven Quit Resources and End Targeted Tobacco Harm

    This partnership will break down stigma and create a community for those looking to take the first step towards quitting

  8. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

  9. News Article News Article Research & Resources

    Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

    Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.

  10. News Article News Article Research & Resources

    What to know about quitting Zyn

    As oral nicotine pouches from brands like Zyn, On!, Velo, and Rogue become more widespread, people are raising questions about the risk of nicotine addiction

  11. News Article News Article Research & Resources

    Quitting nicotine while pregnant: Answers to 5 frequently asked questions

    Quitting nicotine is one of the best things that expectant parents can do for their health and the health of their baby.

  12. Fact Sheet Fact Sheet Research & Resources

    Quitting tobacco: facts and stats

    Most smokers – nearly 70% – say they want to quit, and many make quit attempts each year.