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  1. Infographic Infographic Research & Resources

    LGBTQ Infographic

    LGBTQ Infographic InfographicTargeted … Communities LGBT lgbt Feb 13 2018 LGBTQ young adults, 18-24, are nearly …

  2. Fact Sheet Fact Sheet Research & Resources

    How tobacco companies use experiential marketing

    … certain populations, including LGBTQ, African-American and other … and Hispanic Heritage Month. The LGBTQ community, which smokes at … survey found that 32 percent of LGBTQ people associated their …

  3. News Article News Article Research & Resources

    One trend that’s changing Pride festivals for the better

    … tobacco-free prides. A group of LGBTQ community organizations in … a column this month in a local LGBTQ publication that urged readers … starting with a healthy smoke-free LGBTQ Pride season.” The groups …

  4. Page

    Tobacco is a Social Justice Issue

    … the tobacco industry – including LGBTQ individuals, women, youth, … low-income communities, LGBTQ individuals, members of the …

  5. New research underscores need for FDA take action on misleading packaging

    Nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful, compared to 8.3 percent of smokers of other brands

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  7. Our Team

    Robert Falk

    Throughout his career, Robert Falk’s legal expertise has helped advance important health care and social causes.

  8. Truth Initiative and CVS Health launch program to make HBCUs and community colleges tobacco-free

    Truth Initiative® and the CVS Health Foundation are joining together to work with students and administrators at Historically Black Colleges and Universities

  9. News Article News Article Research & Resources

    #STOPPROFILING: Tobacco is a social justice issue

    The tobacco industry deliberately singles out communities that already face adversity and inequality with aggressive marketing tactics that equal profiling.<

  10. Page

    Apply for the Truth Initiative Tobacco/Vape-Free College Program

    The Truth Initiative Tobacco/Vape-Free College Program is offering grants of up to $20,000 to colleges and universities to support the adoption and implementation of a 100% tobacco/vape-free policy. Grantees of the Tobacco/Vape-Free College Program receive guidance through webinars, an in-person training and one-on-one consultations throughout the grant period. Since 2015, the Tobacco/Vape-Free College Program has provided funding to more than 200 colleges, universities and college systems to advocate for and adopt a 100% tobacco-free policy.

  11. News Article News Article Research & Resources

    Business or Exploitation? Tobacco and social justice

    A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.