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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 12 of 124 Search Results

  1. Fact Sheet Fact Sheet Research & Resources
    E-cigarettes black and white

    E-cigarettes: Facts, stats and regulations

    … E-cigarettes / Vaping Flavors IQOS JUUL e-cigarettes the truth about … Recently, the e-cigarette brand JUUL has become so ubiquitous among … pre-filled pod systems like JUUL and refillable systems like …

    Apr. 02, 2021
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors IQOS JUUL
  2. Report Report Research & Resources
    Watching JUUL content on YouTube on the phone

    JUUL on YouTube

    Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

    Apr. 24, 2020
    Tobacco in pop culture
    Social Media
  3. News Article News Article Research & Resources

    What is JUUL?

    JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.

    Feb. 05, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  4. News Article News Article Research & Resources
    JUUL e-cigarettes

    How to quit JUUL

    … How to quit JUUL Quitting vaping, quit vaping, … for resources about how to quit  JUUL , the massively popular … one year from 2017 to 2018, and JUUL now accounts for more than …

    Feb. 07, 2019
    Quitting smoking / vaping
    Tools
  5. News Article News Article Research & Resources

    Where are kids getting JUUL?

    Truth Initiative surveyed a national sample of more than 1,000 12- to 17-year-olds to find out where they are getting the e-cigarettes.

    May. 29, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  6. Report Report Research & Resources

    Behind the explosive growth of JUUL

    Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.

    Jan. 03, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  7. Research Article Research Article Research & Resources
    JUUL e-cigarette

    6 important facts about JUUL

    The rapid ascension and popularity of the e-cigarette JUUL has left a trail of questions and concerns.

    Aug. 20, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  8. News Article News Article Research & Resources
    JUUL pods

    How much nicotine is in JUUL?

    The amount of nicotine in one JUUL cartridge is roughly equal to the amount of nicotine in a pack of cigarettes, or about 200 puffs, according to the JUUL we

    Feb. 26, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  9. News Article News Article Research & Resources
    juul copycat

    The JUUL copycats that are flooding the market

    What looks like a JUUL, operates like a JUUL, but isn’t a JUUL?

    Aug. 08, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  10. News Article News Article Research & Resources

    3 ways JUUL harms the environment

    As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.

    Apr. 23, 2019
    Emerging Tobacco Products
    JUUL
  11. Research Article Research Article Research & Resources

    Most of JUUL's Twitter followers are underage

    Most users following JUUL’s official Twitter account (@JUULvapor) are underage, according to a new research study.

    May. 21, 2019
    Emerging Tobacco Products
    JUUL
  12. Press Release Press
    JUUL and Marlboro Cigarettes

    Examining JUUL’s role in the youth e-cigarette epidemic

    Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and

    Jul. 26, 2019