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Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.

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In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.

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We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.

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    Displaying 12 of 105 Search Results

  1. Fact Sheet Fact Sheet Research & Resources
    E-cigarettes black and white

    E-cigarettes: Facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?

    Nov. 11, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors IQOS JUUL
  2. Report Report Research & Resources
    Watching JUUL content on YouTube on the phone

    JUUL on YouTube

    Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

    Apr. 24, 2020
    Tobacco in pop culture
    Social Media
  3. News Article News Article Research & Resources
    JUUL e-cigarettes

    How to quit JUUL

    If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.

    Feb. 07, 2019
    Quitting smoking / vaping
    Tools
  4. Report Report Research & Resources

    Behind the explosive growth of JUUL

    Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.

    Jan. 03, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  5. Research Article Research Article Research & Resources
    JUUL e-cigarette

    6 important facts about JUUL

    The rapid ascension and popularity of the e-cigarette JUUL has left a trail of questions and concerns.

    Aug. 20, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  6. News Article News Article Research & Resources
    juul copycat

    The JUUL copycats that are flooding the market

    What looks like a JUUL, operates like a JUUL, but isn’t a JUUL?

    Aug. 08, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  7. News Article News Article Research & Resources

    3 ways JUUL harms the environment

    As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.

    Apr. 23, 2019
    Emerging Tobacco Products
    JUUL
  8. News Article News Article Research & Resources
    National Day of Action JUUL Rally

    ‘JUUL is getting richer, while we’re getting sicker’: Thousands of young Americans protest JUUL and call for regulation

    A protest outside JUUL’s D.C.

    Oct. 10, 2019
    Tobacco prevention efforts
    Youth Activism
  9. News Article News Article Research & Resources

    5 things FDA should do about JUUL e-cigarettes

    … 5 things FDA should do about JUUL e-cigarettes News … in reducing youth tobacco use. JUUL, a sleek device that looks like … Control found that  63 percent of JUUL users between 15 and 24 years …

    Apr. 24, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  10. News Article News Article Research & Resources
    juul e-cigarettes

    How are schools responding to JUUL and the youth e-cigarette epidemic?

    Discover what schools are doing to address the use of JUUL, the most popular e-cigarette in the country.

    Jan. 18, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  11. News Article News Article Research & Resources

    5 takeaways from the congressional hearings on JUUL and the youth e-cigarette epidemic

    … from the congressional hearings on JUUL and the youth e-cigarette … Products E-cigarettes / Vaping JUUL Two days of congressional hearings examining JUUL’s role in the youth e-cigarette …

    Aug. 12, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  12. News Article News Article Research & Resources

    Nearly 1 in 5 youth say they have seen JUUL used in school

    Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.

    May. 23, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL