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Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.

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We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.

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  1. News Article News Article Research & Resources

    What is JUUL?

    … What is JUUL? … News ArticleEmerging Tobacco … Products E-cigarettes / Vaping JUUL e-cigarettes trends youth / …

    Feb. 05, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  2. Research Article Research Article Research & Resources
    JUUL e-cigarette

    6 important facts about JUUL

    … 6 important facts about JUUL … Research ArticleEmerging … E-cigarettes / Vaping Flavors JUUL e-cigarettes The amount of …

    Aug. 20, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  3. News Article News Article Research & Resources
    JUUL e-cigarettes

    How to quit JUUL

    … How to quit JUUL … News ArticleQuitting smoking / … for resources about how to quit  JUUL , the massively popular …

    Feb. 07, 2019
    Quitting smoking / vaping
    Tools
  4. News Article News Article Research & Resources

    Where are kids getting JUUL?

    … Where are kids getting JUUL? … News ArticleEmerging Tobacco … Products E-cigarettes / Vaping JUUL e-cigarettes youth / young …

    May. 29, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  5. News Article News Article Research & Resources

    3 ways JUUL harms the environment

    … 3 ways JUUL harms the environment … News … ArticleEmerging Tobacco Products JUUL The youth e-cigarette use …

    Apr. 23, 2019
    Emerging Tobacco Products
    JUUL
  6. Report Report Research & Resources

    Behind the explosive growth of JUUL

    … Behind the explosive growth of JUUL … ReportEmerging Tobacco … growing sales that have tripled JUUL’s e-cigarette market share in …

    Jan. 03, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  7. News Article News Article Research & Resources
    JUUL pods

    How much nicotine is in JUUL?

    … How much nicotine is in JUUL? … News ArticleEmerging Tobacco … to the JUUL website. Screenshot of JUUL’s FAQ from April 2018 Early …

    Feb. 26, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  8. Research Article Research Article Research & Resources

    Most of JUUL's Twitter followers are underage

    … Most of JUUL's Twitter followers are underage … ArticleEmerging Tobacco Products JUUL Almost half of individual users following JUUL’s official Twitter account ( …

    May. 21, 2019
    Emerging Tobacco Products
    JUUL
  9. News Article News Article Research & Resources

    5 things FDA should do about JUUL e-cigarettes

    … 5 things FDA should do about JUUL e-cigarettes … News … prior FDA review. According to JUUL’s social media posts, the mango …

    Apr. 24, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  10. News Article News Article Research & Resources
    juul copycat

    The JUUL copycats that are flooding the market

    … The JUUL copycats that are flooding the … Products E-cigarettes / Vaping JUUL e-cigarettes policy and …

    Aug. 08, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  11. Press Release Press
    JUUL and Marlboro Cigarettes

    Examining JUUL’s role in the youth e-cigarette epidemic

    … Examining JUUL’s role in the youth e-cigarette … hearings held on July 24-25 about JUUL’s role in the youth e-cigarette …

    Jul. 26, 2019
  12. News Article News Article Research & Resources
    juul e-cigarettes

    4 things parents need to know about JUUL and nicotine addiction

    … 4 things parents need to know about JUUL and nicotine addiction … News … in its resource |9999999998| JUULing: What Pediatricians and …

    Aug. 17, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL