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Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.

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We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.

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    Displaying 12 of 98 Search Results

  1. News Article News Article Research & Resources

    What is JUUL?

    JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.

    Feb. 05, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  2. Research Article Research Article Research & Resources
    JUUL e-cigarette

    6 important facts about JUUL

    The rapid ascension and popularity of the e-cigarette JUUL has left a trail of questions and concerns.

    Aug. 20, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  3. News Article News Article Research & Resources
    JUUL e-cigarettes

    How to quit JUUL

    If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.

    Feb. 07, 2019
    Quitting smoking / vaping
    Tools
  4. News Article News Article Research & Resources

    Where are kids getting JUUL?

    … Where are kids getting JUUL? … News ArticleEmerging Tobacco … Products E-cigarettes / Vaping JUUL e-cigarettes youth / young …

    May. 29, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  5. News Article News Article Research & Resources

    3 ways JUUL harms the environment

    As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.

    Apr. 23, 2019
    Emerging Tobacco Products
    JUUL
  6. Report Report Research & Resources

    Behind the explosive growth of JUUL

    … Behind the explosive growth of JUUL … ReportEmerging Tobacco … growing sales that have tripled JUUL’s e-cigarette market share in …

    Jan. 03, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  7. News Article News Article Research & Resources
    JUUL pods

    How much nicotine is in JUUL?

    The amount of nicotine in one JUUL cartridge is roughly equal to the amount of nicotine in a pack of cigarettes, or about 200 puffs, according to the JUUL we

    Feb. 26, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  8. Research Article Research Article Research & Resources

    Most of JUUL's Twitter followers are underage

    Most users following JUUL’s official Twitter account (@JUULvapor) are underage, according to a new research study.

    May. 21, 2019
    Emerging Tobacco Products
    JUUL
  9. News Article News Article Research & Resources

    5 things FDA should do about JUUL e-cigarettes

    … 5 things FDA should do about JUUL e-cigarettes … News … prior FDA review. According to JUUL’s social media posts, the mango …

    Apr. 24, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  10. Press Release Press
    JUUL and Marlboro Cigarettes

    Examining JUUL’s role in the youth e-cigarette epidemic

    Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and

    Jul. 26, 2019
  11. News Article News Article Research & Resources
    juul copycat

    The JUUL copycats that are flooding the market

    What looks like a JUUL, operates like a JUUL, but isn’t a JUUL?

    Aug. 08, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  12. News Article News Article Research & Resources
    National Day of Action JUUL Rally

    ‘JUUL is getting richer, while we’re getting sicker’: Thousands of young Americans protest JUUL and call for regulation

    A protest outside JUUL’s D.C.

    Oct. 10, 2019
    Tobacco prevention efforts
    Youth Activism