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Curriculums to address vaping, cannabis use, and prescription drug misuse

Truth Initiative provides a national youth vaping prevention curriculum and a prescription drug safety curriculum, both made available to schools by EVERFI®, the leader in social impact education. Our free digital courses guide students through the dangers associated with vaping nicotine, cannabis use, and prescription drug misuse in an authentic peer-to-peer youth voice. 

As of September 2025, 1.5 million students have engaged with the free digital vaping prevention curriculum, learning the facts about nicotine addiction and receiving proven resources to quit.

New Research from Truth Initiative® Illustrates Dramatic Increase in Smoking Imagery in Shows Popular with Young People

A new report by Truth Initiative reveals 92% of the shows most popular with young people aged 15 to 24 years old depict smoking prominently.

Where we stand: Child-resistant packaging and warning labels for ends

Prompted by increases in calls to poison control centers related to exposure of children to nicotine, in late June 2015, the Food and Drug Administration (FD

CDC's anti-smoking ad campaign returns for sixth year

Launched in 2012, Tips™ is a national tobacco education campaign that profiles both former smokers and non-smokers living with long-term health effects cause

Graphic Cigarette Warnings Proposed by FDA Are Long Overdue, But Agency Must Meet March 2020 Deadline to Finalize Them

The graphic cigarette health warnings proposed by the FDA are a critical and long-overdue step forward in the nation’s battle against tobacco use.

Three ways to support loved ones while they quit smoking

If someone you care about is quitting tobacco, it can be difficult to know what to say and do. Here are three tips for people supporting a quitter.

Outsmart Nicotine: You Got This

Quitting is hard, but with the right support, anyone can break free from nicotine addiction – and they don’t have to go it alone. That’s the message behind Outsmart Nicotine, a national campaign from Truth Initiative that empowers young people to break the cycle of nicotine addiction for good with an enhanced EX Program.

#NoMentholMonday: Why menthol is a social justice issue

The marketing of menthol cigarettes toward African Americans is a social justice issue.

Consumers – even smokers – want cigarettes out of pharmacies according to new CDC data

Sixty-six percent of U.S. adults favor a ban on tobacco products in pharmacy stores, including nearly half of smokers

“E-cig” or “vape”? Why semantics matter

If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?

Policy leadership and accountability

We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence. 

We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.

Researchers reviewed nearly 700 e-cigarette studies. What did they find?

E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?