Search

Millions of smokers go online for help to quit each year

More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.

Drop in smoking rate proves public education and smart public policy works

The fact that fewer adults are smoking is spectacular news and a credit to the combined efforts of the entire tobacco control community.

Tobacco-control efforts need to double down after CDC recognizes success in reducing cancer rates

The Centers for Disease Control and Prevention touted the role that tobacco-control efforts have played in reducing cancer rates in the United States, an ack

#NoMentholMonday: How menthols create challenges for smokers who want to quit

The targeted marketing of menthol cigarettes to African American smokers creates unique challenges when it comes to helping those smokers quit, according to

Hero in blockbuster teen video game “Overwatch” smokes cigars

Overwatch, a video game rated suitable for teens, features a hero who smokes cigars, part of a trend of games that show tobacco being marketed to use

Helping colleges go tobacco-free

Truth Initiative helps community colleges and Historically Black Colleges and Universities (HBCUs) bring tobacco-free policies to the campuses that serve you

Great American Smokeout: Quitting smoking could prevent 6 million cancer deaths

Even as cancer deaths linked to tobacco use have declined over time, about 6 million current smokers may die from tobacco-related cancers unless they quit.

Cessation access and support

With access to the right resources, freedom from nicotine addiction is possible for everyone. We create cutting-edge solutions to empower people to quit smoking, vaping, or any type of tobacco product. Our market-leading EX Program has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product.

Tobacco/vape-free Communities

Cigarette smoking among teens down, but e-cigarette use up

Teen smoking of traditional tobacco cigarettes in the United States reached a new low of eight percent in 2014, but the data from the annual “Monitoring the

Common smoking triggers and how to beat them

For smokers preparing to quit, figuring out how to deal with triggers is one of the first steps to successfully making a plan to quit.

18 schools pledge to go tobacco-free through college program initiative

The Truth Initiative Tobacco-Free College Program provides up to $20,000 for schools to engage their campus community to address smoking and tobacco use.