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Outsmart Nicotine: You Got This

Quitting is hard, but with the right support, anyone can break free from nicotine addiction – and they don’t have to go it alone. That’s the message behind Outsmart Nicotine, a national campaign from Truth Initiative that empowers young people to break the cycle of nicotine addiction for good with an enhanced EX Program.

#NoMentholMonday: Why menthol is a social justice issue

The marketing of menthol cigarettes toward African Americans is a social justice issue.

Consumers – even smokers – want cigarettes out of pharmacies according to new CDC data

Sixty-six percent of U.S. adults favor a ban on tobacco products in pharmacy stores, including nearly half of smokers

“E-cig” or “vape”? Why semantics matter

If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?

Policy leadership and accountability

We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence. 

We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.

Researchers reviewed nearly 700 e-cigarette studies. What did they find?

E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?

Survey results show how Gen Z’s love of pets can help end smoking

Pet owners place a great deal of value on the health and well-being of their pets, according to new survey results that shed light on the opportunity to insp

Students from North Carolina and Indiana earn 2016 Alma Adams Scholarships

Truth Initiative® is pleased to announce the winners of the 2016 Alma S. Adams Scholarship for Outreach and Health Communications to Reduce Tobacco Use

Research funded to study the appeal of menthol and smoking by people with HIV

Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR

Drop in smoking rate proves public education and smart public policy works

The fact that fewer adults are smoking is spectacular news and a credit to the combined efforts of the entire tobacco control community.

Millions of smokers go online for help to quit each year

More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.

Tobacco-control efforts need to double down after CDC recognizes success in reducing cancer rates

The Centers for Disease Control and Prevention touted the role that tobacco-control efforts have played in reducing cancer rates in the United States, an ack