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Yashi Srivastava

Yashi Srivastava is a Junior at Rutgers University – New Brunswick majoring in Information Technology & Informatics and minoring in Digital Communication

Mike Moore

Mike Moore was attorney general of Mississippi from 1988 to 2004 and now practices law with his own firm, Mike Moore Law Firm, LLC, in Flowood, Mississippi.

3 ways truth is creating the first tobacco-free generation

When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

Megan Jacobs

As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t

Stacey Younger Gagosian

Stacey Younger Gagosian has worked in politics and policy for nearly 3 decades.

This is Quitting

The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 750,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Teens and young adults can join for free by texting DITCHVAPE to 88709

Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

By texting DITCHVAPE to 88709, you consent to recurring messages from Truth Initiative to help you quit vaping, and agree to the Terms & Conditions and Privacy Policy. Text STOP to opt-out. Text HELP for info. Msg & Data Rates May Apply. 

Amy Taylor

Amy Taylor is a seasoned advocate and leader, currently serving as the Chief Development and Engagement Officer at Truth Initiative.

Barbara Schillo

Dr.

2018 Cynopsis Social Good Awards

Branded Campaign for a Digital, Broadcast or Cable TV Series

Go Away Big Tobacco

2023 PR Daily’s Nonprofit Communications Awards

Digital Content Category

While You Were Streaming: Tobacco’s Starring Role

Jennifer Kreslake

As Vice President of Truth Initiative's Schroeder Institute, Dr.

2017 Annual Report

Through creativity, innovation and research, we are winning one of the toughest, largest and most critical public health battles of our time: ending the toba