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Why are cigarette butts the most littered item on earth?

Cigarette butts have the longstanding distinction of being the most littered item on earth, with about 4.5 trillion cigarettes discarded each year worldwide.

truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker

5 unexpected ways smoking affects your body

Smoking cigarettes can cause lung cancer and heart disease, but did you know that it may also dull your taste buds or impair your hearing?

Financial dependence correlated with different smoking rates among Millennials

Despite steady declines in U.S.

How your zip code could make it harder for non-daily smokers to quit

Non-daily smokers who live near more cigarette retailers are less successful at quitting, according to new research published in Tobacco Control.

On the deceptive marketing of Natural American Spirit cigarettes

We commend Breathe DC for filing a lawsuit in the DC Superior Court to hold Santa Fe Natural Tobacco Company accountable for their deceptive marketing of Nat

While you were streaming

New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.

Teen-rated video game with smoking set for wider distribution

The use of tobacco in XCOM 2 is part of a trend in video games rated suitable for or popular with teenagers.

Curriculums to address vaping, cannabis use, and prescription drug misuse

Truth Initiative provides a national youth vaping prevention curriculum and a prescription drug safety curriculum, both made available to schools by EVERFI®, the leader in social impact education. Our free digital courses guide students through the dangers associated with vaping nicotine, cannabis use, and prescription drug misuse in an authentic peer-to-peer youth voice. 

As of September 2025, 1.5 million students have engaged with the free digital vaping prevention curriculum, learning the facts about nicotine addiction and receiving proven resources to quit.

New research underscores need for FDA take action on misleading packaging

Nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful, compared to 8.3 percent of smokers of other brands

Leading health groups demand film industry give R rating to movies that depict smoking

A coalition of health organizations has demanded that movie producers and distributors apply an R rating to all films that include depictions of smoking or t

Boston raises tobacco-buying age to 21

By raising the legal age of sale for tobacco to 21, Boston lawmakers have found an apt way to close out a year when teen cigarette use again reached historic