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Where does e-cigarette regulation stand today?
E-cigarettes on sale today in the U.S. have not undergone a review of their public health impact through the FDA’s review process for tobacco products.
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States still shortchanging prevention programs that save lives and health care dollars
20 years after reaching a landmark legal settlement, states still spend only a small fraction of their tobacco revenue on prevention and quitting programs.
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High-nicotine e-cigarettes dominate the market, with sales increasing 15-fold in five years
Sales of e-cigarettes with the highest levels of nicotine (5% or greater nicotine strength) have grown drastically in the past five years
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Truth Initiative Board Chair Mike Moore announces CEO and President Robin Koval will retire after a decade of transformational leadership
Robin Koval, CEO and President of Truth Initiative, will retire in October 2023 after 10 years of transformational leadership.
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Most young e-cigarette users say they want to quit vaping in 2021
According to new Truth Initiative data, 60% of 15- to 24-year-old current e-cigarette users surveyed want to quit vaping within the year.
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E-cigarette market surges amid urgent need for comprehensive regulation and enforcement
New data are the latest in a growing body of research that highlight concerning trends in an e-cigarette market flooded with flavored products in increasingl
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JUUL keeps saying its popularity with young people is an accident
JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.
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“Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users
A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes
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Partnership opportunities
Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.
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The price is not right
Majority of adults, and at least a quarter of current smokers, strongly favor efforts to raise tobacco prices.
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CDC data strengthens concerns over vaping teens turning to cigarettes
New data from the National Youth Tobacco Survey show that declines in cigarette smoking remain stalled and that teens are using two or more tobacco products.
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Truth Initiative names Elizabeth Kenny Chief Marketing and Strategy Officer
Kenny will lead the truth campaign and the brand’s holistic suite of products and services designed to protect and empower youth and young adults to live tob
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