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JUUL keeps saying its popularity with young people is an accident
JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.
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Nearly one-third of all American high school students used e-cigarettes in 2019, new CDC data show
New data from the Centers for Disease Control and Prevention underscore the severity of the youth vaping epidemic.
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truth and the Vans Warped Tour take their final ride
The truth youth tobacco prevention campaign and its crew of tour riders are on the road with the Vans Warped Tour for their 19th and final summer.
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IQOS in the U.S.
IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.
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Smoking in Films: 2021
The film industry is making marginal progress over the decades towards eliminating the number of films released containing tobacco.
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Q&A: Learning the truth about menthol’s impact on African Americans
Courtney Butler, a truth College Leader at Trinity Washington University in Washington, D.C., is, in her words, saying “no thank you” to the tobacco industry
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5 things FDA should do about JUUL e-cigarettes
Six public health and medical groups are calling on the agency to act to protect youth.
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On the move: Truth Initiative finds new creative office space in D.C.'s Chinatown
The public health organization behind the truth® campaign, Steven A.
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Truth Initiative named to Fast Company’s annual list of the world’s 50 most innovative companies for 2020
This recognition underscores the efficacy of Truth Initiative’s creative and innovative efforts to directly combat the national youth e-cigarette epidemic.
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3 ways JUUL harms the environment
As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.
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Comprehensive review provides further proof that FDA should ban menthol cigarettes
A review of more than 80 studies on menthol tobacco products provides additional proof that the FDA should ban the products.
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truth campaign linked with decreased smoking and increased support for anti-tobacco social movement
Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time
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