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  1. Truth Initiative and EVERFI Join Forces with the Pennsylvania Office of the Attorney General to Address the Alarming Trend of Prescription Drug Overdoses among Young People

    Opioid misuse is a complex issue that needs to be addressed from various perspectives, including in the classroom.

  2. Research Article Research Article Research & Resources

    Monitoring a rapidly changing nicotine market: flavored “smart” vapes, oral nicotine pouches, and stronger disposables

    The report found that the amount of nicotine sold increased by 249.2% between 2020 and 2024, largely due to the increased size and strength of disposable dev

  3. truth launches fake vape company “depression stick!” to make a point

    Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisi

  4. Report Report Research & Resources

    “It’s Everywhere”: Middle and High School Educator Perspectives on Nicotine Use in Schools

    Truth Initiative asked middle and high school educators across the U.S. to share their on-the-ground perspectives on tobacco and nicotine products

  5. Fact Sheet Fact Sheet Research & Resources

    Nicotine and the young brain

    Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus

  6. News Article News Article Research & Resources

    Nine young leaders are mobilizing their peers as the new class of truth Ambassadors

    As one of the youth leadership programs at Truth Initiative, truth Ambassadors are young people who are passionate about tobacco control advocacy.

  7. News Article News Article Research & Resources

    10 historically and predominantly black institutions pledge to go tobacco/vape-free with Truth Initiative program

    Eight historically Black colleges and universities and two predominantly Black institutions were awarded grants from Truth Initiative® to adopt a 100% tobacc

  8. Research Article Research Article Research & Resources

    New study: Text message quit-vaping program can help young people quit both nicotine and cannabis

    The study demonstrates compelling evidence that participants receiving text message support to quit vaping were more likely to achieve dual abstinence from b

  9. News Article News Article Research & Resources

    Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit

    If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.

  10. News Article News Article Research & Resources

    What is hookah?

    This centuries-old waterpipe is used for smoking flavored tobacco called shisha, which is heated by charcoal to create smoke that is inhaled through a hose a

  11. Children’s book encourages Native American youth to reject tobacco

    Standing in front of a classroom of American Indian elementary school students in Santa Fe, N.M., Logan Brown told them that they were going to draw the pict

  12. White House Delay in Issuing Final Menthol and Flavored Cigar Rules Represents Huge Loss for Public Health, Social Justice

    Lack of action squanders the ability to save lives, protect youth and stand up for social justice by reducing health disparities.