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  1. Young Activists Join with truth® to Demand Action on Menthol Cigarettes and Flavored Cigars

    Youth and young adults deliver digital petition during in-person meetings with the White House and Congressional members.

  2. Tobacco use rates among middle and high school students flatten in 2017

    After an encouraging decline from 2015 to 2016, progress has stalled and youth tobacco use rates remain virtually unchanged in all categories from 2016 to 20

  3. Research Article Research Article Research & Resources

    What would happen if new tobacco products ‘akin to iPhones’ were sold in the U.S.?

    The way IQOS is marketed raises concern about the appeal of heat-not-burn tobacco products to youth and young adults.

  4. News Article News Article Research & Resources

    Are video games glamorizing tobacco use?

    Participants in a new survey of video game players said they felt tobacco or nicotine was portrayed negatively in only 6.5 percent of games where tobacco use

  5. News Article News Article Research & Resources

    New report: Tobacco industry spends nearly $1 million per hour marketing tobacco products

    The amount the largest tobacco companies spend on marketing and promotion of their products in the U.S.

  6. Public and pharmacists urge Walgreens halt tobacco sales nationwide

    Truth Initiative is attending a Walgreens shareholders meeting to deliver a petition and urging the pharmacy chain to go tobacco-free.

  7. truth and Girl Scouts to take on environmental tobacco pollution

    The new “Earth Defenders” program aims to empower girls and create a new generation of activists

  8. Video Video Research & Resources

    The renormalization of tobacco use on streaming content services

    A new Truth Initiative report, "While You Were Streaming," illuminates a renormalization of tobacco use, especially on streaming content services s

  9. Infographic Infographic Research & Resources

    Flavored tobacco use

    Proportion of Ever users reporting first product used was flavored

  10. Infographic Infographic Research & Resources

    Milestones in tobacco history

    Adult cigarette consumption and major smoking and health milestones, 1881-2014

  11. Report Report Research & Resources

    Measuring support for tobacco control policies in states with deadly smoking disparities

    How do residents who live in a collection of states with smoking rivaling the most cigarette-dependent countries on earth feel about laws to curb tobacco use

  12. News Article News Article Research & Resources

    5 ways tobacco is normalized in entertainment and pop culture

    As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,