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  1. FDA Puts Kids, Public Health at Risk by Allowing Philip Morris to Market IQOS Heated Cigarette as Modified Risk Tobacco Product

    Setting a dangerous precedent that puts public health at risk the FDA authorized the marketing of Philip Morris’ IQOS heated cigarette as a “modified risk to

  2. Report Report Research & Resources

    Measuring support for tobacco control policies in states with deadly smoking disparities

    How do residents who live in a collection of states with smoking rivaling the most cigarette-dependent countries on earth feel about laws to curb tobacco use

  3. Infographic Infographic Research & Resources

    Flavored tobacco use

    Proportion of Ever users reporting first product used was flavored

  4. Infographic Infographic Research & Resources

    Milestones in tobacco history

    Adult cigarette consumption and major smoking and health milestones, 1881-2014

  5. News Article News Article Research & Resources

    5 ways tobacco is normalized in entertainment and pop culture

    As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,

  6. News Article News Article Research & Resources

    One more reason Walgreens should stop selling tobacco

    Walgreens has emerged as the worst offender among several pharmacy chains that were caught selling tobacco products to minors.

  7. Research Article Research Article Research & Resources

    JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

    The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.

  8. truth takes on tobacco during the 2017 Vans Warped Tour

    truth, the longest running national youth tobacco prevention campaign, and its crew of tour riders are on the road for their 18th summer on the Vans Warped T

  9. News Article News Article Research & Resources

    truth® exposes unexpected ways tobacco affects young people

    Did you know that smoking may dull your taste buds, harm the environment, and even impact your sex life?

  10. Research Article Research Article Research & Resources

    When and where do nonsmokers encounter tobacco advertising?

    Tobacco advertising appears in many places where non-smokers can see it, potentially increasing their likelihood of starting to smoke.

  11. Report Report Research & Resources

    “It’s Everywhere”: Middle and High School Educator Perspectives on Nicotine Use in Schools

    Truth Initiative asked middle and high school educators across the U.S. to share their on-the-ground perspectives on tobacco and nicotine products

  12. News Article News Article Research & Resources

    Business or Exploitation? Tobacco and social justice

    A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.