Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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    Displaying 43 of 43 Search Results

  1. truth branding teen
    News Article News Article Research & Resources

    truth and Vans team up to spread life-saving messages

    truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.

    Aug. 26, 2015
    Tobacco prevention efforts
    Educational Campaigns
  2. e-cigarette
    Research Article Research Article Research & Resources

    Study explores characteristics of tobacco and e-cigarette online advertisements

    A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.

    May. 12, 2013
    Tobacco Industry Marketing
    Advertising Marketing
  3. Winner Award

    2018 Digiday Awards

    Best Advertiser in Video

    #STOPPROFILING

  4. 2013 Annual Report cover
    Annual Report Report

    2013 Annual Report

    Refocused & Rededicated.

  5. Michael Felberbaum Headshot
    Our Team

    Michael Felberbaum

    Michael Felberbaum joins Truth Initiative as Senior Vice President of Editorial Strategy and Media Affairs. 

  6. Our Team

    Addisu Turi

    Addisu Turi is Chief Technology Officer at Truth Initiative, overseeing all aspects of servers and systems, network security, telecommunications, audio/video

  7. Our Team

    Christy Hartsell

    Christy Hartsell is responsible for leading our efforts to engage with companies, government entities, foundations and other organizations to provide critica