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New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults
Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards
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Lights, Camera, Tobacco?
How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.
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Nicotine on demand
Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.
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2016 National Summit on Youth Activism concludes
A summer tobacco-control training program for youth who are recruited to attend from community-serving organizations around the country.
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How a group of Indiana youth is changing social norms around smoking
Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.
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Tobacco use in Illinois 2023
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Illinois.
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Youth-rated films nominated for Oscars feature more tobacco imagery than previous years
Almost 80 percent of films that competed for a 2019 Oscar award featured tobacco imagery.
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Summer truth tour takes on tobacco use with one goal: Finish smoking for good
School’s out, summer is here - which means a crew of truth® “tour riders” are hitting the road to connect with more than one million young people on the Vans
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While you were streaming
New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.
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Tobacco’s starring role
Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021
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Vine stars debunk social smoking myths with truth
Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!
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Cigarettes are still a popular on-screen prop – and it’s fueling youth nicotine addiction
Cigarettes remain a popular prop even as peer-reviewed research finds that smoking images influence young people to start using tobacco products.
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