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  1. Youth activists gather in DC to demand action on flavored tobacco products and declare “Nicotine Addiction Shouldn’t Taste Like Candy”

    Youth activists from across the country will come together in the nation’s capital to raise their voices for a future free of flavored tobacco products.

  2. News Article News Article Research & Resources

    4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction

    The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.

  3. News Article News Article Research & Resources

    Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”

    Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers

  4. Need for Balancing Youth Protection and Adult Access: The Imperative of FDA’s Zyn Authorization

    Helping adults who smoke and protecting youth are not competing priorities – they are shared responsibilities essential to advancing public health.

  5. Research Article Research Article Research & Resources

    Nearly 90% of Instagram posts by tobacco companies violate either federal regulations or guidance on youth marketing

    The vast majority of Instagram posts by tobacco brand-owned accounts did not follow U.S.

  6. Research Article Research Article Research & Resources

    Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction

    The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.

  7. Report Report Research & Resources

    Discipline Is Not the Answer: Better Approaches to On-campus Student Tobacco Use

    As schools develop or revamp and modernize their smoke- or tobacco-free policies, we get many questions about what schools should do when students violate th

  8. Research Article Research Article Research & Resources

    New study shows that mental health messaging resonates with young e-cigarette users

    Nicotine addiction can have a real impact on mental health: nicotine use can harm the developing brain and make young people more susceptible to addiction la

  9. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the LGBTQ+ community

    Lesbian, gay, and bisexual youth and adults report higher prevalence of tobacco product use than their heterosexual peers.

  10. News Article News Article Research & Resources

    For people quitting nicotine, on-screen tobacco use can put a quit attempt at risk

    Research shows that on-screen tobacco imagery can make young people more likely to smoke and vape – but it may also hinder quit attempts for people of all ag

  11. News Article News Article Research & Resources

    “Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use

    Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.

  12. Research Article Research Article Research & Resources

    E-cigarette and cigarette sales decline after California law eliminates sale of flavored tobacco

    In the first year and a half after the policy was implemented in January 2023, e-cigarette sales declined by 37%