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  1. News Article News Article Research & Resources

    3 ways tobacco and nicotine use impact your sex life

    Big Tobacco works hard to make smoking and vaping seem sexy.

  2. Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth from nicotine addiction

    The FDA now has the strong, science-driven leadership needed to take a stand on the risks of commercial nicotine and dangers of youth vaping.

  3. New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

    Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards

  4. EX Program by Truth Initiative joins forces with Sesh to bring digital mental health and tobacco addiction solutions to workplaces nationwide

    New partnership to provide employers with easier access to people-powered public health resources.

  5. News Article News Article Research & Resources

    How the tobacco industry’s new products could be leading to more nicotine addiction

    Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress

  6. DOJ, FDA Illicit E-Cigarette Task Force Marks Critical Step in Combatting Youth Vaping Crisis

    The DOJ and FDA’s task force to crack down on the sale of illegal e-cigarettes marks a critical step in combatting the youth vaping crisis.

  7. Report Report Research & Resources

    The Truth About the Tobacco Industry and the Retail Environment

    This report reviews the science around marketing in the retail environment and the massive impact it has on driving tobacco use

  8. News Article News Article Research & Resources

    80% of this year’s Oscar® Best Picture nominees include tobacco imagery

    Eight of the 10 films nominated for Best Picture at the 2025 Oscars® contain tobacco imagery, including “Anora,” “A Complete Unknown,” and “Emilia Pérez” whi

  9. Significant Decline in E-cigarette Use Among High School Students Indicates Progress, Yet Challenges Persist in Youth Tobacco Prevention

    The release of the 2023 National Youth Tobacco Survey (NYTS) marks a notable achievement in the fight against youth tobacco use.

  10. Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others

    John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.

  11. Report Report Research & Resources

    Lights, Camera, Tobacco?

    How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

  12. Research Article Research Article Research & Resources