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CDC finds ‘marked disparities’ in youth tobacco use by race and ethnicity

Youth tobacco use is highest among Native Hawaiians and other Pacific Islanders, who make up 23.4% of U.S. teens who currently use a tobacco product.

Youth frequently switch between different tobacco products, study finds

The results revealed insights into the relationship between current use and future use, and how long participants used certain tobacco products.

Two distinct stories emerge from CDC survey on youth tobacco use

The annual National Youth Tobacco Survey (NYTS), released April 16 by the Centers for Disease Control and Prevention (CDC), shows significant drops in cigare

Apply now: Help #finishit at national summit on youth activism and tobacco

The National Summit on Youth Activism is a tobacco-control training program for youth and young adults from around the country.

New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards

Unvaping America’s Youth

Youth Activism

​Enlisting and empowering youth and young adults is an important part of the movement to make commercial tobacco use a thing of the past. Truth Initiative trains and inspires young people to take action in their communities as truth community leaders, college leaders and ambassadors.

Learn more about these programs and how to apply.

Truth Initiative launches 2019 Youth Ambassadors Program to build tobacco- and smoke-free communities

truth Ambassadors are a group of youth and young adults creating and promoting projects that inspire tobacco- and smoke-free communities around the country.<

Community and Youth Engagement

Truth Initiative is building a network of activists. We inspire, educate, and mobilize young leaders, coalitions and organizations to act nationally and in their communities to create a future where commercial tobacco use and nicotine addiction are things of the past.

E-cigarettes drive overall youth tobacco use to highest rate in nearly two decades

New data from the 2019 National Youth Tobacco Survey show that 31.2% of high school students and 12.5% of middle school students are using some type of tobac

Fast Company recognitions underline why youth tobacco prevention is more important than ever

Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.

Bold and bright: How tobacco companies market flavored products to appeal to youth

A gap in product regulation allows the tobacco industry to market flavored products in several ways.