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  1. Altria/JUUL deal puts youth e-cigarette users at greater risk given Big Tobacco's track record

    The deal comes just days after the U.S. surgeon general declared youth e-cigarette use a public health epidemic.

  2. Our Team

    Kathy Crosby

    Kathy Crosby is the CEO and President of Truth Initiative, the nation's largest nonprofit public health organization dedicated to achieving a culture where a

  3. Page

    Stop the Influence: Reject Big Tobacco and Vape Money

    Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!

  4. Research Article Research Article Research & Resources

    Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction

    The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.

  5. This is Quitting from truth reaches milestone of helping half a million young people overcome nicotine addiction

    This is Quitting from truth has reached a milestone of helping more than 500,000 youth and young adults quit vaping nicotine.

  6. News Article News Article Research & Resources

    Hawaii raising minimum age to reduce tobacco use among those under 21

    Hawaii will mark a milestone next year when it becomes to the first state to raise the minimum age requirement for purchase of tobacco products from 18 to 21

  7. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Florida 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Florida.

  8. News Article News Article Research & Resources

    5 things the tobacco industry didn’t do until it was forced to

    Tobacco companies have historically not stopped or attempted to rectify some of their worst offenses until they were forced to by new regulations or a court

  9. Page
  10. Truth Initiative and Kaiser Permanente Join Forces with EVERFI from Blackbaud to Teach Students About the Dangers of Vaping Cannabis

    Vaping: Know the truth and the new cannabis lessons are currently available to schools nationwide at no cost.

  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Indiana 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Indiana.

  12. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Mississippi 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Mississippi.