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New Truth Initiative Survey Indicates Most Young People Who Use Nicotine Say 2026 Is Their Year to Quit
67% of nicotine users ages 18–24 plan to quit for the New Year, and 60% intend to quit within the next year, signaling a movement to break free from nicotine
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Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens
New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.
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8 foods and drinks that could help people quit nicotine
Here are eight foods and drinks that could help curb cravings, ease withdrawal, and give your body the strength to make it through.
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For people quitting nicotine, on-screen tobacco use can put a quit attempt at risk
Research shows that on-screen tobacco imagery can make young people more likely to smoke and vape – but it may also hinder quit attempts for people of all ag
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A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine
Learn about short- and long-term benefits of quitting smoking and vaping
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Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support
The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.
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New study: Text message quit-vaping program can help young people quit both nicotine and cannabis
The study demonstrates compelling evidence that participants receiving text message support to quit vaping were more likely to achieve dual abstinence from b
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Educators’ perspectives on vaping in the classroom: A disruptive, pervasive problem
As students return for a new academic year, educators continue to grapple with nicotine use in schools, reporting that vaping is “a daily issue”
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Vaping curriculum by Truth Initiative increases student knowledge about e-cigarettes
An online course about the dangers of using e-cigarettes significantly increased e-cigarette knowledge among middle and high school participants, according t
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Educators share how a free vaping prevention curriculum has helped their students
As youth continue to use e-cigarettes at alarming rates, vaping has become a major distraction for many educators and students
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Truth Initiative awards grants to 15 colleges and universities to help campuses quit nicotine
Truth Initiative has announced the recipients of 15 grants awarded to colleges and universities across the nation
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E-cigarettes and Youth Affordability
Affordable products containing high concentrations of nicotine put young people at risk of nicotine addiction.
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