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  1. News Article News Article Research & Resources

    Most young e-cigarette users say they want to quit vaping in 2021

    According to new Truth Initiative data, 60% of 15- to 24-year-old current e-cigarette users surveyed want to quit vaping within the year.

  2. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

  3. Fact Sheet Fact Sheet Research & Resources

    Quitting Tobacco: Facts and Stats

    Most smokers – nearly 70% – say they want to quit, and many make quit attempts each year.

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  5. Research Article Research Article Research & Resources

    Why we need more research on how to help young people quit vaping

    Despite a strong demand for quitting vaping programs among young people, there is limited research on how to help young adults 18-24 quit vaping, according t

  6. Truth Initiative’s Quit Vaping Program Effective in Helping 18- to 24-Year-Olds

    The randomized clinical trial found that This is Quitting increased quit rates among young adults aged 18-24 by nearly 40%

  7. News Article News Article Research & Resources

    Youth vaping, mental health and the importance of quitting: A Q&A with the National Council for Mental Wellbeing

    To discuss the youth vaping and youth mental health crises, Truth Initiative spoke with Tamanna Patel from the National Council for Mental Wellbeing.

  8. Research Article Research Article Research & Resources

    Health, cost, and desire to escape addiction drives young people to quit vaping

    Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction.

  9. Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program

    Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.

  10. News Article News Article Research & Resources

    Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

    Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.

  11. News Article News Article Research & Resources

    More than half of young people consider quitting vaping in 2022, new survey finds

    For the third year in a row, quitting vaping is still top of mind for many young people entering into the new year.

  12. Young People Celebrate What Quitting Vaping Means to Them in New truth® #ThisIsQuitting TikTok Challenge

    As momentum around quitting e-cigarettes mounts, truth is inspiring young vapers to get creative with a TikTok challenge and an innovative resource to quit.<