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  1. News Article News Article Research & Resources

    Youth are interested in vaping prevention and quit resources – educators can help

    Health and education experts joined Truth Initiative CEO and President Robin Koval to discuss how schools should educate students about the health risks of n

  2. Fact Sheet Fact Sheet Research & Resources

    The facts about women and tobacco

    Every year, smoking-related diseases kill more than 200,000 women.

  3. Research Article Research Article Research & Resources

    Outbreak of vaping-related lung injuries linked with lower intentions to use e-cigarettes among young people

    News of the nationwide outbreak of EVALI was associated with views about the risks of e-cigarettes among young users and non users, according to new Truth In

  4. EX Program by Truth Initiative leans into digital health boom to increase access for tobacco users, leading to record growth

    The EX Program broke important new ground in 2021, with sharp increases in both new clients and enhancements to its enterprise tobacco cessation solution for

  5. Report Report Research & Resources

    The truth about opioids

    The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the c

  6. And the Oscar goes to…the tobacco industry

    Of the 10 films nominated for Best Picture, 80% featured smoking and vaping depictions.

  7. New Truth Initiative Study Finds That E-Cigarette Use Increases Odds of Youth Using Cigars, Little Cigars or Cigarillos (CLCCS)

    According to a new study, young people 15-21 who use e-cigarettes or ever used JUUL have over 3x higher odds of initiating use of cigars, little cigars or ci

  8. News Article News Article Research & Resources

    3 ways JUUL harms the environment

    As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.

  9. News Article News Article Research & Resources

    Action needed: Strong tobacco 21 policies

    There’s been strong public support for tobacco 21 policies, but new developments risk seriously undermining the full impact of these measures.

  10. Report Report Research & Resources

    Tobacco’s starring role

    Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021

  11. News Article News Article Research & Resources

    Cigarettes are still a popular on-screen prop – and it’s fueling youth nicotine addiction

    Cigarettes remain a popular prop even as peer-reviewed research finds that smoking images influence young people to start using tobacco products.

  12. truth Takes to TikTok To Talk Vaping And The Immune System During COVID-19

    The #ImmuneUpVapesDown TikTok challenge will ask users to come up with their own immune boosting concoction.