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How would smokers respond to cigarettes with less nicotine?
62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.
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Tobacco use in Minnesota 2023
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Minnesota.
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The surprising thing almost all Emmy-nominated dramas and comedies have in common
Almost all the finalists in the comedy and drama categories are losing when it comes to public health.
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Washington task force includes tobacco prevention and control in cancer moonshot recommendation
By including tobacco control and primary prevention in the Washington task force recommendations for the National Cancer Moonshot Initiative, tremendous stri
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Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others
John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.
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Federal court orders FDA to issue final rule requiring graphic cigarette warnings
A federal court ordered the FDA to issue a final rule mandating graphic health warnings on cigarette packs by March 15, 2020.
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The President’s FY18 budget could reverse years of progress in tobacco control
The president’s proposed fiscal year 2018 federal budget includes cuts to programs at the Centers for Disease Control, National Institutes of Health and the
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2016 Effie Award Winner
Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards
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2015 Effie Award Winner
Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards
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Tobacco industry uses flawed study to oppose flavored tobacco restrictions
Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de
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Study shows graphic cigarette warnings trigger brain areas key to quitting smoking
Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain
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truth campaign to focus on smoker’s wage gap
The truth® campaign is shining a spotlight on the fact that smokers earn 20 percent less than nonsmokers with #SQUADLESS
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