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  1. Truth Initiative announces new General Counsel

    Truth Initiative announced the appointment of Robert Falk as General Counsel.

  2. Research Article Research Article Research & Resources

    Misperceptions about nicotine may interfere with quitting vaping

    Health misinformation, including false information about nicotine, has been rampant during the COVID-19 pandemic and is reaching young adult e-cigarette user

  3. News Article News Article Research & Resources

    More than 760,000 children protected by nationwide smoke-free housing policy

    A nationwide smoke-free policy went into effect at all federal public housing units, a move that protects millions of residents and staff from the dangers of

  4. Research Article Research Article Research & Resources

    New study: Access to a range of treatment options helps smokers quit

    The actions that smokers take that are intrinsically motivated — rather than externally encouraged — are particularly effective in helping them quit smoking.

  5. News Article News Article Research & Resources

    Q&A: How to train emerging activists to support a social movement

    Enlisting youth and young adults is an important part of igniting and sustaining social movements. But how can you help emerging activists be effective?

  6. FDA Should Require Research on Impact of E-Cigarettes and Other Tobacco Products on Youth Before Authorizing Marketing of Tobacco Products and Claims of Modified Risk

    A group of leading tobacco control experts called on the FDA to require tobacco companies to submit research showing the impact on youth in the US before aut

  7. Research Article Research Article Research & Resources

    Using pop culture to end tobacco for good

    New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob

  8. Big Tobacco finally forced to tell the truth about its deadly products through court-ordered ads

    The tobacco industry has begun publishing advertisements, or “corrective statements,” outlining the truth about the deadly and harmful effects of cigarettes.

  9. This is Quitting from truth reaches milestone of helping half a million young people overcome nicotine addiction

    This is Quitting from truth has reached a milestone of helping more than 500,000 youth and young adults quit vaping nicotine.

  10. News Article News Article Research & Resources

    Smoking rates decline steeply in teens in 2021

    Youth smoking dropped to an all-time low in 2021, representing a colossal win for public health initiatives tackling smoking in young people, including those

  11. Report Report Research & Resources

    The video game danger parents don’t know about

    The depiction of tobacco use in games serves, in effect, as free advertising for tobacco companies, and a recruitment mechanism for the "replacement smo

  12. truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

    truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title