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truth® campaign successful in saving lives and preventing youth smoking

Exposure to the award-winning truth campaign prevented more than 300,000 U.S. youth and young adults from becoming smokers during 2015-2016.

Partnership opportunities

​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.

Tobacco use in New York 2018

An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.

Truth Initiative Partners with Pennsylvania’s Office of Attorney General to Provide Prescription Drug Safety Course, Powered by EVERFI from Blackbaud

Prescription Drug Safety: Know the truth will empower Pennsylvania youth to become safe and informed users of medication, while also providing the tools to r

Gamechanger: Shifting from Tobacco Control to Ending the Industry’s Influence for Good

The concept of “endgame” is a strategy to move to a time when commercial tobacco and nicotine use – with the exception of FDA-approved medications – are no l

CDC's anti-smoking ad campaign returns for sixth year

Launched in 2012, Tips™ is a national tobacco education campaign that profiles both former smokers and non-smokers living with long-term health effects cause

Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

Cigarette smoking has declined but population disparities among populations are cause for concern

It is terrific news that the results of the National Health Interview Survey, released today by the U.S.

Tobacco-control efforts need to double down after CDC recognizes success in reducing cancer rates

The Centers for Disease Control and Prevention touted the role that tobacco-control efforts have played in reducing cancer rates in the United States, an ack

3 key messages from CDC’s tobacco education campaign

The CDC Tips From Former Smokers® campaign has returned to continue raising awareness of the dangers of smoking through real stories of people living with sm

Vaping curriculum by truth increases student knowledge about e-cigarettes

An online course about the dangers of using e-cigarettes significantly increased e-cigarette knowledge among middle and high school participants, according t

Cigarette smoking has declined among 18-24 year olds but some disparities are cause for concern

Smoking is on the decline among 18-24 year olds, however, smoking is increasingly a function of who you are, where you live, your income & your sexual pr