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  1. Research Article Research Article Research & Resources

    Weak restrictions on flavored e-cigarettes lead to explosive menthol sales

    Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.

  2. Report Report Research & Resources

    Seeing through Big Tobacco’s Spin

    Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.

  3. News Article News Article Research & Resources

    How African-American leaders are taking on menthol

    African-American organizations, public health groups and other tobacco control advocates are stepping up efforts to restrict the sale of menthol cigarettes.<

  4. CDC Report Shows Rise in E-Cigarette Use Does Not Result in Decreases in Adult Smoking

    The data tell an obvious and troubling story. E-cigarettes as currently marketed in the US serve primarily to grow the overall tobacco category.

  5. Report Report Research & Resources

    Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

    How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

  6. Fact Sheet Fact Sheet Research & Resources

    The facts about women and tobacco

    Every year, smoking-related diseases kill more than 200,000 women.

  7. Federal Judge Rules FDA Acted Illegally in Delaying Required Review of E-Cigarettes, Cigars

    In a major victory for public health a federal judge has ruled that the FDA acted illegally when, in 2017, it allowed e-cigarettes to remain on the market un

  8. News Article News Article Research & Resources

    How local governments are countering industry efforts to sell cheap tobacco

    Tobacco companies spent over $8.6 billion on marketing in retail establishments, also called point-of-sale marketing, in 2014 (the most recent figures availa

  9. Young Black Voices Expose Predatory Tobacco Industry Tactics in New truth® Campaign

    In a calling to eradicate Big Tobacco’s systemic racism, truth, partnered with Black community members to launch its latest campaign Read Between the Lies.

  10. Research Article Research Article Research & Resources

    Study highlights importance of strong local flavored tobacco policies, as federal regulation falls short

    A new Truth Initiative study analyzing the strength and reach of local policies found that less than 1% of the population is protected by a strong local poli

  11. News Article News Article Research & Resources

    How Big Tobacco is trying to makeover its image and protect its bottom line at the expense of public health

    As the youth e-cigarette use epidemic intensifies, the tobacco industry is undertaking a massive publicity effort to convince people it has turned over a new

  12. News Article News Article Research & Resources

    6 important things to know about IQOS, the new heated cigarette product

    The FDA decided in April that Philip Morris International can now begin marketing and selling a heat-not-burn device called IQOS, the first product of its ki