Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.

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    Displaying 1236 of 1355 Search Results

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    Featured Community Projects

    Truth Initiative encourages young people to take action in their communities by developing and implementing local commercial tobacco control projects. From a documentary on the infiltration of menthol cigarettes into the African-American community to a children's book encouraging Native American youth to reject tobacco, young people across the nation are engaging, educating and empowering their community members to end tobacco use.

    Explore examples of youth activists in action.

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    Youth Activism

    ​Enlisting and empowering youth and young adults is an important part of the movement to make commercial tobacco use a thing of the past. Truth Initiative trains and inspires young people to take action in their communities as truth community leaders, college leaders and ambassadors.

    Learn more about these programs and how to apply.

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    Grants and scholarships

    ​Truth Initiative offers grants and scholarships to support action on the ground, including opportunities for colleges and universities to adopt commercial tobacco-free campus policies and for students and young people to continue to take action in their communities. Here are our current opportunities. Check back for more.

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    Truth Initiative Experiential Learning & Mobilization Program

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    Get Involved

    We are investigating, exposing and amplifying the truth about commercial tobacco and we want you to join us. Learn more about how you can inspire lives free from smoking, vaping and nicotine through activism, scholarships, studies and more. You can also join us to learn more about the opioid epidemic, the dangers of opioid misuse and addiction and the role you can play in creating change in your community. Let’s work together.

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    The opioid crisis

    Young people are particularly vulnerable to opioid misuse. Two decades of combating commercial tobacco use has prepared us to continue the fight and contribute to ending this epidemic by sharing our expertise in youth and young adult education and prevention.

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    Tobacco in Pop Culture

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    Tobacco industry interference

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    Tobacco/vape-free Communities

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    Youth vaping, smoking & nicotine use

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    Community and Youth Engagement

    Truth Initiative is building a network of activists. We inspire, educate, and mobilize young leaders, coalitions and organizations to act nationally and in their communities to create a future where commercial tobacco use and nicotine addiction is a thing of the past.

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    Research and evaluation

    ​Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.