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  1. New Federal Study Highlights Progress on Youth E-Cigarette Use, but Nicotine Addiction Risks for Young People Remain

    NYTS data shows that current youth e-cigarette use has declined to its lowest level in nearly a decade, giving reason to be encouraged and underscoring the i

  2. News Article News Article Research & Resources

    3 ways nicotine addiction impacts mental health

    While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health.

  3. Shopify’s Removal of Online Vaping Stores Serves as Important Model to Prevent Illegal Online Nicotine Sales and Curb Youth Access

    Shopify’s removal of online vaping stores from its platform is a meaningful step in closing channels that have helped make illegal e-cigarettes widely availa

  4. News Article News Article Research & Resources

    Breaking the cycle of nicotine addiction and withdrawal

    Breaking the cycle of nicotine addiction and withdrawal may be difficult, but with the right support, it’s not impossible.

  5. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

  6. Report Report Research & Resources

    E-cigarettes and Youth Affordability

    Affordable products containing high concentrations of nicotine put young people at risk of nicotine addiction.

  7. Report Report Research & Resources

    Local restrictions on flavored tobacco and e-cigarette products

    This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.

  8. Research Article Research Article Research & Resources

    Lax enforcement of online e-cigarette sales puts youth at risk

    Most (88%) online e-cigarette stores appeared to violate policies designed to prevent underage access to e-cigarettes online, according to a study from Truth

  9. FDA Authorization of Age-Gated, Flavored E-Cigarette Products is Key Test Case in Balancing Availability for Adult Smokers While Protecting Youth

    The FDA has a responsibility to ensure that products meet a rigorous public health standard that considers both the potential benefit for adults who smoke an

  10. Truth Initiative and NAACP Expand Partnership to Advance Health Equity and Increase Access to Proven Quit Resources

    This new phase of the collaboration launches the Breath of Freedom Movement, combining a legacy of advancing racial justice and health equity with tobacco po

  11. Report Report Research & Resources

    LIGHTS, CAMERA, ADDICTION

    How persistent on-screen tobacco imagery continues to fuel nicotine addiction among young audiences

  12. News Article News Article Research & Resources

    Truth Initiative celebrates an impactful year of youth leadership

    2025 was an action-packed year for young people working with Truth Initiative to empower their communities to quit nicotine.