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2024 Monitoring the Future Survey Shows Persistent Nicotine Dependence Despite Meaningful Gains in Reducing Youth E-Cigarette Use
The 2024 Monitoring the Future Survey (MTF) shows promising signs in the effort to reduce youth e-cigarette use
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Significant Drop in Youth E-Cigarette Use Marks Progress, But Nearly 40% of Teens Who Vape Frequently Remain at High Risk for Nicotine Addiction, a Serious Public Health Concern
The 2024 National Youth Tobacco Survey (NYTS) shows significant progress in reducing youth e-cigarette use, with half a million fewer middle and high school
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Nearly 90% of Instagram posts by tobacco companies violate either federal regulations or guidance on youth marketing
The vast majority of Instagram posts by tobacco brand-owned accounts did not follow U.S.
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How celebrity-branded and tech-forward e-cigarettes may be contributing to youth nicotine use
In the growing e-cigarette marketplace, celebrity brands and tech-forward designs may be contributing to youth uptake of these cheap, flavored, and highly ad
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Local restrictions on flavored tobacco and e-cigarette products
This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.
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Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction
The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.
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In Victory for Public Health, U.S. Supreme Court Refuses to Hear Tobacco Industry’s Challenge to Graphic Cigarette Warnings
In a tremendous victory for public health, the U.S.
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Quitting vaping? Here are 5 tips for handling nicotine withdrawal
Trying to quit vaping?
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Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does
Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.
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“Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use
Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.
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Quitting vaping in 2025: Top tips and resources
There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f
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Unhooking Gen Z: Truth Initiative Launches “Outsmart Nicotine” and Enhanced EX Program
Outsmart Nicotine, an uplifting, multi-platform campaign designed to reach 18- to 24-year-olds and encourage freedom from nicotine addiction.
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