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Breaking the cycle of nicotine addiction and withdrawal
Breaking the cycle of nicotine addiction and withdrawal may be difficult, but with the right support, it’s not impossible.
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The link between cannabis and tobacco
This resource presents information about the current state of legalization and changing state laws regarding cannabis, the evolving product landscape, as wel
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Local restrictions on flavored tobacco and e-cigarette products
This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.
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Old tactics, new products: how Big Tobacco targets women in e-cigarette marketing
The tobacco industry’s aggressive targeting of women – in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individ
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Discourse about flavored tobacco restrictions on TikTok can undermine progress
People have taken to social media to spread information about alternative nicotine products and illicit markets that can undermine the effectiveness of flavo
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Truth Initiative celebrates an impactful year of youth leadership
2025 was an action-packed year for young people working with Truth Initiative to empower their communities to quit nicotine.
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Tobacco Imagery Dominates Oscar®-Nominated Films, Raising Public Health Concerns Ahead of Hollywood’s Biggest Night
Eight of the 10 films nominated for the Best Picture Academy Award® this year feature tobacco imagery.
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New study: young people with high exposure to on-screen tobacco imagery have higher intentions to smoke and vape
Findings point to an urgent need to eliminate tobacco imagery in shows popular with young people
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Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk
The tobacco industry continues to aggressively target young people by manufacturing and marketing products that appeal to young people, including high-tech “
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LIGHTS, CAMERA, ADDICTION
How persistent on-screen tobacco imagery continues to fuel nicotine addiction among young audiences
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Truth Initiative’s EX Program Launches First Campaign to Include Nicotine Pouches as Gen Z Faces Troubling Rise in Use of Multiple Products
The national Outsmart Nicotine campaign confronts changing patterns of nicotine use among young people head on and connects them to free quitting support
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3 ways tobacco and nicotine use impact your sex life
Big Tobacco works hard to make smoking and vaping seem sexy.
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