Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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    Displaying 5 of 5 Search Results

  1. Infographic Infographic Research & Resources

    LGBTQ Infographic

    LGBTQ young adults, 18-24, are nearly 2x as likely to smoke as their straight peers.

    Feb. 13, 2018
    Targeted Communities
    LGBT
  2. JUUL Vaporized Ad
    News Article News Article Research & Resources

    Old tactics, new products: how big tobacco targets women in e-cigarette marketing

    The tobacco industry’s aggressive targeting of women – in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individ

    Mar. 28, 2023
    Targeted Communities
    Women
  3. Truth Initiative Facebook Logo
    Press Release Press

    truth® calls out tobacco industry for profiling disguised as target marketing

    Tobacco is not an equal opportunity killer.

    Feb. 12, 2017
  4. Our Team

    Kendric Dartis

    Dr. Kendric Dartis is the Vice President of Outreach and Engagement at Truth Initiative, America's largest nonprofit public health organizatio

  5. Our Team

    Robert Falk

    Throughout his career, Robert Falk’s legal expertise has helped advance important health care and social causes.