Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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CDC finds ‘marked disparities’ in youth tobacco use by race and ethnicity
A blueprint for tobacco control in indigenous communities
Why racial and ethnic discrimination matters in the tobacco fight
African American Infographic
'Black Lives / Black Lungs' documentary shows how menthol tobacco ended up in black communities
Video series aims to change the narrative about tobacco in the African-American community
7 solutions for reducing tobacco use disparities
How African-American leaders are taking on menthol
Children’s book encourages Native American youth to reject tobacco