Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.
Sign up for our newsletter
6 key takeaways from the new FDA plan on e-cigarettes and other flavored tobacco products
JUUL fails to remove all of youth’s favorite flavors from stores
Menthol: Facts, stats and regulations
Hookah is the most popular flavored tobacco product among youth
Menthol cigarettes: Attitudes, beliefs and policies
Comprehensive review provides further proof that FDA should ban menthol cigarettes
Bold and bright: How tobacco companies market flavored products to appeal to youth
How state public health agencies can reduce menthol cigarette use
Flavored tobacco use among youth and young adults