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How would smokers respond to cigarettes with less nicotine?
62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.
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Newest truth® opioid misuse campaign underscores need for youth education and prevention
With “Best Day,” the latest installment of The Truth About Opioids campaign from Truth Initiative, truth continues to educate young people about the risks of
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4 key factors the FDA must consider during its first e-cigarette review
Reynolds American, Inc. announced Oct.
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‘JUUL is getting richer, while we’re getting sicker’: Thousands of young Americans protest JUUL and call for regulation
A protest outside JUUL’s D.C.
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Why the FDA needs to regulate e-cigarettes now
As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are
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How the Tobacco-Free College Program has helped campuses protect 1 million people
More than 100 colleges and universities now have smoke- or tobacco-free policies through the Truth Initiative® Tobacco-Free College Program, protecting more
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The latest information on JUUL: 8 important things to know
The latest information and facts about JUULing based on the newest research and reports, as well as the company’s own testimony and documents from Congressio
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Most teachers and administrators can’t identify JUUL, making it hard to combat use in school
Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con
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One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic
35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu
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What are the long-term effects of vaping?
Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.
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U.S. cigarette packs could soon look like this
Cigarette packs in the U.S. could soon feature research-based graphic warning labels similar to those used by 122 other countries.
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5 takeaways from the congressional hearings on JUUL and the youth e-cigarette epidemic
Using the company’s own testimony and documents, the hearings provided startling evidence of JUUL’s use of Big Tobacco’s tactics to target young people.
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