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  1. Research Article Research Article Research & Resources

    Clearly flavored: the rise of “clear” e-cigarettes

    Some e-cigarette companies are selling products labeled as a “clear” flavor, a term that suggests no identifiable flavor.

  2. Report Report Research & Resources

    Local restrictions on flavored tobacco and e-cigarette products

    This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.

  3. News Article News Article Research & Resources

    The majority of e-cigarettes on the market are illegal

    Unauthorized e-cigarettes, low in cost and high in nicotine concentration, are dominating the U.S.

  4. News Article News Article Research & Resources

    Four marketing tactics e-cigarette companies use to target young people

    Young people are also exposed to e-cigarettes through targeted marketing on social media, experiential marketing, brand sponsorships, and more.

  5. Research Article Research Article Research & Resources

    New study shows that mental health messaging resonates with young e-cigarette users

    Nicotine addiction can have a real impact on mental health: nicotine use can harm the developing brain and make young people more susceptible to addiction la

  6. News Article News Article Research & Resources

    How have e-cigarettes changed over time?

    The e-cigarette market is constantly evolving and adapting to keep existing customers and attract new users.

  7. Research Article Research Article Research & Resources

    Vaping curriculum by Truth Initiative increases student knowledge about e-cigarettes

    An online course about the dangers of using e-cigarettes significantly increased e-cigarette knowledge among middle and high school participants, according t

  8. Federal Actions on Illegal E-Cigarettes Important, but Long Overdue Steps that Require Further Sustained Efforts

    Actions yesterday to crack down on the flood of illegal e-cigarettes streaming into the U.S.

  9. “It’s Everywhere”: Middle and High School Educators Sound Alarm on Pervasive, Daily Impact of E-Cigarettes on Learning

    As the new school year begins, a report from Truth Initiative sheds light on the alarming presence of e-cigarettes in middle and high schools nationwide.

  10. News Article News Article Research & Resources
  11. Research Article Research Article Research & Resources

    E-cigarette and cigarette sales decline after California law eliminates sale of flavored tobacco

    In the first year and a half after the policy was implemented in January 2023, e-cigarette sales declined by 37%

  12. New Study Shows E-Cigarette and Cigarette Sales in California Have Declined Following Law Banning Flavored Tobacco

    California’s ban on the sale of flavored tobacco products reduced e-cigarette and cigarette sales without impacting neighboring states.