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  1. News Article News Article Research & Resources

    As Oscar season kicks off, tobacco imagery still pervades movies

    As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.

  2. Research Article Research Article Research & Resources

    New study: Training educators on school e-cigarette policies critical for youth vaping prevention

    Newly published research highlights the importance of instituting school e-cigarette policies and trainings to help curb the crisis.

  3. And the Oscar goes to…the tobacco industry

    Of the 10 films nominated for Best Picture, 80% featured smoking and vaping depictions.

  4. News Article News Article Research & Resources

    Action needed: Tobacco in pop culture

    Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m

  5. News Article News Article Research & Resources

    Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees

    Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco

  6. News Article News Article Research & Resources

    How the tobacco industry’s new products could be leading to more nicotine addiction

    Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress

  7. Research Article Research Article Research & Resources

    Tobacco industry uses flawed study to oppose flavored tobacco restrictions

    Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

  8. Report Report Research & Resources

    Surveying how the tobacco industry markets flavored products in five Midwest cities

    Flavored tobacco products continue to fuel dangerous youth nicotine use.

  9. Research Article Research Article Research & Resources

    Vaping more than triples odds that young people will use little cigars and other combustible tobacco products

    New Truth Initiative research becomes the first to link e-cigarette and future cigar use.

  10. News Article News Article Research & Resources

    Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

    Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a

  11. Report Report Research & Resources

    Nicotine on demand

    Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.

  12. Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

    Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain