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Truth Initiative announces new General Counsel
Truth Initiative announced the appointment of Robert Falk as General Counsel.
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Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
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New data show historically low smoking rates
New data from CDC survey shows teen smoking rates at historic lows as well as declines in e-cigarette use among high school students.
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New Research from Truth Initiative® Illustrates Dramatic Increase in Smoking Imagery in Shows Popular with Young People
A new report by Truth Initiative reveals 92% of the shows most popular with young people aged 15 to 24 years old depict smoking prominently.
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New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping
truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”
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6 key takeaways from the new FDA plan on e-cigarettes and other flavored tobacco products
To curb the access and appeal of tobacco, the FDA is advancing a plan to address the core of the epidemic — flavors.
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New study: Access to a range of treatment options helps smokers quit
The actions that smokers take that are intrinsically motivated — rather than externally encouraged — are particularly effective in helping them quit smoking.
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What would happen if new tobacco products ‘akin to iPhones’ were sold in the U.S.?
The way IQOS is marketed raises concern about the appeal of heat-not-burn tobacco products to youth and young adults.
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New report shows that Marlboro is one of the most influential brands among teenagers
A new report finds that Marlboro tops the list of preferred cigarette brands among teens, followed by Newport and Camel.
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New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades
The percentage of teens and young adults aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, according to a new study published in JA
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Warner Series: Smoke-free New Orleans
New Orleans' motto is "Laissez les bons temps rouler "- a Cajun expression meaning "Let the good times roll!".
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