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  1. Surgeon General's report confirms youth should not use e-cigarettes

    The Surgeon General’s report on e-cigarettes released today confirms the indisputable fact that youth should not be using nicotine or tobacco in any form.

  2. News Article News Article Research & Resources

    Answers to five common questions about smoking and heart health

    During American Heart Month, we are highlighting five important facts about heart health from BecomeAnEX, Truth Initiative’s digital quit smoking program.

  3. News Article News Article Research & Resources

    Let's make sure new army recruits don't become smokers

    Does joining the military lead you to smoke? It could, but we can change that. The sad fact is: 38 percent of military smokers start after enlisting.

  4. News Article News Article Research & Resources

    Drop in smoking rate proves public education and smart public policy works

    The fact that fewer adults are smoking is spectacular news and a credit to the combined efforts of the entire tobacco control community.

  5. News Article News Article Research & Resources

    5 insights about areas with the highest smoking rates in the U.S.

    When it comes to tobacco use, a group of 12 states stretching from the upper Midwest to the South looks like some of the most tobacco-dependent — and less-de

  6. News Article News Article Research & Resources

    Tobacco and cancer: What are the survival rates?

    Nearly 30 percent of cancer deaths in the United States can be attributed to tobacco use, according to a new report.

  7. News Article News Article Research & Resources

    By the numbers: Pets and smoking

    We’ve broken down the facts and figures on the impact of smoking on our furry loved ones.

  8. Video Video Research & Resources

    American Spirit: Not a safer choice

    Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative® found that nearly 64 percent of Natural American Spirit s

  9. News Article News Article Research & Resources

    Two years after the ban: How CVS continues to take on tobacco

    When CVS announced its plans to ban cigarette sales in 2014, the media took note.

  10. News Article News Article Research & Resources

    Teaming up to give pets a voice in the fight to end tobacco use

    truth® and DoSomething.org are teaming up to give pets and their owners a voice in the movement to end smoking and create an army of four-legged finishers.

  11. Curriculum Curriculum Curriculum

    Youth Vaping Prevention & Resources to Quit

    To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative has launched a na

  12. Page

    The power of truth

    For 25 years, truth® has been delivering the facts about smoking, vaping, and nicotine addiction to empower young people to make informed choices and influence their peers and communities to do the same.