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Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users

Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.

Megan Jacobs

As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t

James (Jim) Dunnigan

Representative Jim Dunnigan is a dedicated public servant and advocate for the residents of Taylorsville and Kearns, Utah.

Youth Vaping Prevention & Resources to Quit

To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative has launched a na

Martin (Marty) Jackley

Marty Jackley was raised in Sturgis, South Dakota and graduated from the South Dakota School of Mines with a Bachelor of Science Degree in Electrical Enginee

Janet Mills

Janet Trafton Mills was sworn in as the 75th Governor of Maine in 2019.

2018 Cynopsis Social Good Awards

Branded Campaign for a Digital, Broadcast or Cable TV Series

Go Away Big Tobacco

2023 PR Daily’s Nonprofit Communications Awards

Digital Content Category

While You Were Streaming: Tobacco’s Starring Role

Featured Community Projects

Truth Initiative encourages young people to take action in their communities by developing and implementing local commercial tobacco control projects. From a documentary on the infiltration of menthol cigarettes into the African-American community to a children's book encouraging Native American youth to reject tobacco, young people across the nation are engaging, educating and empowering their community members to end tobacco use.

Explore examples of youth activists in action.

Jennifer Kreslake

As Vice President of Truth Initiative's Schroeder Institute, Dr.

Cessation access and support

With access to the right resources, freedom from nicotine addiction is possible for everyone. We create cutting-edge solutions to empower people to quit smoking, vaping, or any type of tobacco product. Our market-leading EX Program has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product.

2017 Annual Report

Through creativity, innovation and research, we are winning one of the toughest, largest and most critical public health battles of our time: ending the toba