Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  1. Nancy Brown Headshot 2021
    Our Team

    Nancy Brown

    Nancy Brown is chief executive officer of the American Heart Association, a 97-year-old voluntary health organization guided by an unwavering mission: to be

  2. Steve Oyer
    Our Team

    Steve Oyer

    Steve Oyer is a seasoned investment executive with over 40 years of business and investment experience.

  3. Our Team

    Nicole Dueffert

    Nicole Dueffert brings her own brand of “Minnesota nice” to Truth Initiative.

  4. Thumbnail of Dr Kendric Dartis Headshot
    Our Team

    Kendric Dartis

    Dr. Kendric Dartis is the Vice President of Outreach and Engagement at Truth Initiative, America's largest nonprofit public health organizatio

  5. Jessica Miller Rath Headshot
    Our Team

    Jessica Miller Rath

    As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.

  6. Raul Torrez headshot
    Our Team

    Raúl Torrez

    Raúl Torrez serves as New Mexico’s 32nd Attorney General. He was sworn in on January 1st, 2023.

  7. Ertharin Cousin
    Our Team

    Ertharin Cousin

    Ambassador Ertharin Cousin is the founder and CEO of Food Systems for the Future Institute, a nonprofit organization dedicated to transforming food systems t