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  1. News Article News Article Research & Resources

    JUUL keeps saying its popularity with young people is an accident

    JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.

  2. First-of-its-kind free e-cigarette quit program now available to young vapers looking for help

    Truth Initiative has launched a text message program that’s designed for e-cigarette users to quit vaping in the wake of the youth e-cigarette epidemic.

  3. News Article News Article Research & Resources
  4. News Article News Article Research & Resources

    Few adults start using JUUL to quit smoking, new study finds

    Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

  5. News Article News Article Research & Resources

    How an email from a grieving father inspired a Fortune 500 company to fight opioids

    As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O

  6. New Study Reveals Breakthrough Texting Program Aids Young Vapers in Quitting

    More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.

  7. Research Article Research Article Research & Resources

    Quit vaping program sees high enrollment and engagement, as thousands seek help amid youth e-cigarette use epidemic

    More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.

  8. News Article News Article Research & Resources

    One year of recovery: the journey from opioid addiction

    The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment.

  9. Health groups urge FDA to investigate JUUL for making unauthorized smoking cessation claims

    Six leading public health and medical organizations today called on the FDA to investigate and take enforcement action against JUUL for making unauthorized c

  10. News Article News Article Research & Resources

    What should educators do if they catch students vaping at school?

    Here are suggestions for how best to address student tobacco use in school.

  11. Report Report Research & Resources

    Behind the explosive growth of JUUL

    Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.

  12. Significant Drop in Youth E-Cigarette Use Marks Progress, But Nearly 40% of Teens Who Vape Frequently Remain at High Risk for Nicotine Addiction, a Serious Public Health Concern

    The 2024 National Youth Tobacco Survey (NYTS) shows significant progress in reducing youth e-cigarette use, with half a million fewer middle and high school