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  1. Young Black Voices Expose Predatory Tobacco Industry Tactics in New truth® Campaign

    In a calling to eradicate Big Tobacco’s systemic racism, truth, partnered with Black community members to launch its latest campaign Read Between the Lies.

  2. News Article News Article Research & Resources

    What vape products are still allowed under the new e-cigarette policy?

    A new FDA policy on flavored e-cigarettes only prohibits flavors (including a menthol exemption) in closed-system e-liquid cartridges — meaning disposable an

  3. New Truth Initiative report shows troubling use of tobacco imagery in tv shows, movies and music videos most popular among youth as e-cigarette epidemic persists

    While You Were Streaming: Nicotine on Demand is the fourth annual report from Truth Initiative that monitors tobacco imagery across the most popular streamin

  4. Research Article Research Article Research & Resources

    Young people who vape are much more likely to become smokers, new research confirms

    Findings from a new Truth Initiative study reveal that young people who had ever used e-cigarettes had seven times higher odds of becoming smokers one year l

  5. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New York 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.

  6. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New Mexico 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Mexico.

  7. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New Jersey 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Jersey.

  8. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New Hampshire 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Hampshire.

  9. New survey shows progress on curbing teen vaping, but e-cigarette use remains high as access to flavors, risk of nicotine addiction, and impact on youth mental health concerns grow

    The 2021 MTF data show progress in the fight to curb youth nicotine vaping, signaling efforts to provide education to prevent e-cigarette use and quitting re

  10. Nearly one-third of all American high school students used e-cigarettes in 2019, new CDC data show

    New data from the Centers for Disease Control and Prevention underscore the severity of the youth vaping epidemic.

  11. New reports show encouraging decline in youth vaping, but troubling rise in menthol and flavored disposable e-cigarette use

    Two new reports published by the FDA and CDC show that while youth e-cigarette use decreased in a meaningful way, it remains at epidemic levels.

  12. News Article News Article Research & Resources

    A new national youth anti-vaping curriculum gives young people the facts about e-cigarettes and equips them with resources to quit

    Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth anti-vaping curriculum called Va