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truth® and Vans morph culture-changing art into bold fashion statement

When it comes to teen tobacco use, truth believes creativity speaks louder than words.

Significant drop as teen cigarette smoking hits 7%

Teen cigarette use has declined to an historic low of 7 percent, proving that national efforts to prevent teen smoking are working.

truth and Vans team up to spread life-saving messages

truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.

US high schooler cigarette use is at historic low while nearly a quarter reported using e-cigarettes

It is terrific news that the results of the 2015 National Youth Risk Behavior Survey (YRBS), released today by the U.S.

2019 Effie Awards

Sustained Success

Be the generation that ends smoking

2018 Clarence B Jones Impact Award

The Communications Network Award

Be the Generation that Ends Smoking #FinishIT

2017 Annual Report

Through creativity, innovation and research, we are winning one of the toughest, largest and most critical public health battles of our time: ending the toba

2022 Annual Report

We are pleased to share the significant progress we made in 2022, detailed in this report: Ending Big Tobacco's Influence

2014 Annual Report

Change. Progress. Inspiration.

2025 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

2024 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

2023 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol