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  1. News Article News Article Research & Resources

    #NoMentholMonday: How menthols create challenges for smokers who want to quit

    The targeted marketing of menthol cigarettes to African American smokers creates unique challenges when it comes to helping those smokers quit, according to

  2. News Article News Article Research & Resources

    Depression, anxiety more commonly reported by young adult menthol tobacco users

    Young adults who say they have used menthol tobacco products in the past 30 days are more likely to report symptoms of depression or anxiety, according to a

  3. Report Report Research & Resources

    “I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts

    Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, and Kool Blue primed smokers to expect minty- or menthol-

  4. Research Article Research Article Research & Resources

    Menthol tobacco product use higher among youth, women and African Americans

    Menthol is a chemical compound extracted from the peppermint and corn mint plant or created synthetically.

  5. News Article News Article Research & Resources

    3 lessons on preventing loopholes in flavored tobacco restrictions

    The FDA should do the following three actions – lessons learned from failures of past tobacco regulations – to prevent loopholes in its final rules.

  6. Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

    A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga

  7. News Article News Article Research & Resources

    Nearly 1 in 5 adults used tobacco regularly in 2020

    The prevalence of cigarette use – by far the most popular tobacco product among adults – emphasizes the need for the federal government to follow through on

  8. Fact Sheet Fact Sheet Research & Resources

    Flavored tobacco use among youth and young adults

    A Truth Initiative fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.

  9. Research Article Research Article Research & Resources

    Local flavor policies succeed in reducing availability of flavored tobacco products, new research shows

    New research is the first comprehensive review to look at the outcomes of flavor and menthol tobacco restrictions implemented locally.

  10. truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

    truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker

  11. Research Article Research Article Research & Resources

    Using pop culture to end tobacco for good

    New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob

  12. News Article News Article Research & Resources

    What vape products are still allowed under the new e-cigarette policy?

    A new FDA policy on flavored e-cigarettes only prohibits flavors (including a menthol exemption) in closed-system e-liquid cartridges — meaning disposable an