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Colorful and close to candy: Surveying how the tobacco industry markets flavored products in stores
A survey of tobacco retailers in two major Ohio cities highlights how the tobacco industry uses an array of in-store marketing to make its products enticing
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How tobacco companies use experiential marketing
Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars
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How the Tobacco-Free College Program has helped campuses protect 1 million people
More than 100 colleges and universities now have smoke- or tobacco-free policies through the Truth Initiative® Tobacco-Free College Program, protecting more
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How Big Tobacco is trying to makeover its image and protect its bottom line at the expense of public health
As the youth e-cigarette use epidemic intensifies, the tobacco industry is undertaking a massive publicity effort to convince people it has turned over a new
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Q&A: How Big Tobacco preys on low-income communities
University of Nevada, Reno, School of Community Health Science professor Dr.
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Common smoking triggers and how to beat them
For smokers preparing to quit, figuring out how to deal with triggers is one of the first steps to successfully making a plan to quit.
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How tobacco and vaping companies are exploiting national crises to maintain their bottom lines, putting profit before public health
Tobacco and vaping companies are exploiting the crises, and the vulnerable communities most impacted by them, to benefit their bank accounts.
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Vaping curriculum by Truth Initiative increases student knowledge about e-cigarettes
An online course about the dangers of using e-cigarettes significantly increased e-cigarette knowledge among middle and high school participants, according t
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How effective are tobacco control policies?
Tobacco taxes have the greatest potential to slash smoking rates, according to a review of studies that use simulation models to assess the existing and futu
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Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
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How Big Tobacco made cigarettes more addictive
The tobacco industry has leveraged modern science for more than 50 years to manipulate their products to make them even more addictive.
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Tobacco coupons: How low can they go?
Coupons are one of the tobacco industry’s top marketing strategies. From 2013 to 2014, the industry doubled its annual investment in coupons.
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