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How your zip code could make it harder for non-daily smokers to quit
Non-daily smokers who live near more cigarette retailers are less successful at quitting, according to new research published in Tobacco Control.
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California assembly revives tobacco restrictions
The California Assembly has passed six different tobacco control bills in one day, taking a major step toward new protections for youth in the most populous
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Vans launches limited-edition sneakers in partnership with truth
Creativity speaks louder than words.
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Can oral nicotine pouches like Zyn help people quit vaping nicotine?
As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap
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Truth Initiative partners with American Heart Association
Truth Initiative and AHA/ASA are collaborating to increase awareness about tobacco’s impact, especially on the African-American community.
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Authorities step up measures to address unauthorized e-cigarette sales
The battle against illegal e-cigarettes has intensified as federal and state authorities take action to protect young people from the thousands of unauthoriz
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Meet the North Carolina Rep. taking on tobacco on the industry’s home turf
Alma Adams, a two-term U.S. representative from North Carolina, has long been an advocate for tobacco prevention.
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Mental Illness Awareness Week: The surgeon general on stigma
U.S. Surgeon General Vivek Murthy discusses the importance of mental health and combating the stigma surrounding mental illness.
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Back on tour: truth renews partnership with High School Nation
The truth® campaign is again partnering with High School Nation, a traveling music and arts festival that exclusively visits high school campuses
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Historical films and TV depict smoking — not its harmful health impacts
Despite long-established research that on-screen smoking influences young people to use tobacco products, cigarettes remain a popular prop in historical film
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Helping youth activists spread the truth about tobacco
truth® is now taking applications for the second annual National Summit on Youth Activism, scheduled for July 12-16 in Orlando, Florida.
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