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  1. Fact Sheet Fact Sheet Research & Resources

    Flavored tobacco use among youth and young adults

    A Truth Initiative fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.

  2. Research Article Research Article Research & Resources

    Menthol e-cigarette ads rose after FDA guidance restricted some, but not all flavored e-cigarettes

    The proportion of menthol-flavored e-cigarette ads sent by email more than doubled from 22.5% to 52.2% after FDA guidance restricted some, but not all flavor

  3. FDA’s first marketing denial orders on menthol e-cigarettes underscore substantial risks menthol and flavored products pose to youth and young adults

    Truth Initiative is encouraged by the FDA's decision to issue marketing denial orders for two Logic brand menthol e-cigarette products.

  4. Research Article Research Article Research & Resources

    Disposable e-cigarette’s vague new flavor names attempt to evade regulation

    Makers of a popular disposable e-cigarette unveiled nearly a dozen new flavor names as direct translations from its previous flavors, a move researchers say

  5. Research Article Research Article Research & Resources

    Young adults living in vulnerable D.C. communities see more flavored tobacco marketing

    Young people living in areas with lower incomes, higher proportions of racial/ethnic minorities, and higher smoking rates had more than seven times higher od

  6. Research Article Research Article Research & Resources

    Weak restrictions on flavored e-cigarettes lead to explosive menthol sales

    Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.

  7. Leading Health Groups Urge FDA to Promptly Deny Marketing Applications for All Flavored E-Cigarettes, including Menthol

    Organizations are urging the FDA to expedite decisions on remaining marketing applications for e-cigarettes and promptly deny applications for all flavored

  8. FDA proposed rules to eliminate menthol cigarettes & flavored cigars will protect youth, save countless lives, end needless disease, and fight health inequities in America

    Truth Initiative applauds the Food & Drug Administration for taking historic steps to remove menthol cigarettes and all flavored cigars from the market.<

  9. Trump Administration Should Not Exempt Vape Shops or Any Flavors from Its Plan to Clear the Market of All Flavored E-Cigarettes

    The Trump Administration may be backing away from its plan to clear the market of all flavored e-cigarettes as well as allowing the continued sale of flavore

  10. Biden Administration’s Historic Action on Menthol Cigarettes and Flavored Cigars Marks Tremendous Win for Public Health

    We applaud the FDA for choosing to be on the right side of science by announcing it will begin the process within the year for rulemaking to prohibit the sal

  11. FDA’s announcement on Logic’s e-cigarette products underscores urgent need for decisions on top e-cigarette brands comprising 75% of the market and should include menthol flavors

    We are grateful to see movement again by the FDA on the e-cigarette pre-market approval process under Dr. Califf’s leadership

  12. Why JUUL’s decision to pull ‘all’ flavors deserves no praise

    JUUL has stopped selling fruity and dessert-flavored pods, but mint and menthol — among the most popular flavors for youth — will remain.