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  1. News Article News Article Research & Resources

    How much nicotine is in JUUL?

    The amount of nicotine in one JUUL cartridge is roughly equal to the amount of nicotine in a pack of cigarettes, or about 200 puffs, according to the JUUL we

  2. News Article News Article Research & Resources

    How colleges can help their students quit vaping

    As e-cigarette use among young people continues to escalate, colleges and universities are grappling with how to address vaping on campus.

  3. News Article News Article Research & Resources

    How colleges are sustaining momentum for tobacco/vape-free campus policies virtually

    3 ways colleges and truth® College Leaders have been pushing forward in a virtual capacity to educate and build support for a tobacco-free campus.

  4. Report Report Research & Resources

    A classroom crisis: How the youth vaping epidemic is impacting teachers

    As the youth vaping epidemic continues to surge, schools are playing a central role in confronting and addressing the crisis.

  5. Research Article Research Article Research & Resources

    How would smokers respond to cigarettes with less nicotine?

    62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.

  6. News Article News Article Research & Resources

    How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic

    A modern approach that’s guiding teachers and educating America’s youth about the dangers associated with e-cigarette use and vaping is meeting an urgent nee

  7. News Article News Article Research & Resources

    How to quit vaping – or help someone quit – during the coronavirus pandemic

    There is growing evidence that vaping can harm lung health overall.

  8. News Article News Article Research & Resources

    Quitting smoking is more important than ever – here is how to get started now

    Quitting tobacco use has always been one of the best things a smoker can do to protect their health and it is especially critical now.

  9. News Article News Article Research & Resources

    How digital tools can help tobacco users quit for good

    With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h

  10. News Article News Article Research & Resources

    E-cigarettes as accessories: How vaping companies market products as stylish

    The advertisements for the launch of JUUL are just one example of how e-cigarette companies position their products as trendy and fashionable.

  11. News Article News Article Research & Resources

    How are schools responding to JUUL and the youth e-cigarette epidemic?

    Discover what schools are doing to address the use of JUUL, the most popular e-cigarette in the country.

  12. Report Report Research & Resources

    Colorful and close to candy: Surveying how the tobacco industry markets flavored products in stores

    A survey of tobacco retailers in two major Ohio cities highlights how the tobacco industry uses an array of in-store marketing to make its products enticing