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For people quitting nicotine, on-screen tobacco use can put a quit attempt at risk
Research shows that on-screen tobacco imagery can make young people more likely to smoke and vape – but it may also hinder quit attempts for people of all ag
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FDA must stop sales of all flavored products and restrict marketing and sales to protect kids
It is a positive step that the FDA recognizes the critical role flavors play in the skyrocketing youth use of e-cigarettes and is planning action to reduce t
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Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit
If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.
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Quit vaping program from Truth Initiative also helping 18- to 24-year-olds abstain from cigarette smoking
New study shows This is Quitting, a free and anonymous text message program to help young people quit vaping nicotine was also effective in promoting abstine
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Health and Parent Groups Urge Trump Administration to Stand Strong and Implement Plan to Clear the Market of All Flavored E-Cigarettes – Kids’ Health Must Not Be Compromised
We reiterate our strong and united support for the Administration’s plan, announced in September, to clear the market of all flavored e-cigarettes including
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Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too
Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a
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Discipline Is Not the Answer: Better Approaches to On-campus Student Tobacco Use
As schools develop or revamp and modernize their smoke- or tobacco-free policies, we get many questions about what schools should do when students violate th
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truth campaign proven to drive down smoking rates across different demographic groups
A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.
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Smoking in the military
Smoking in the Military one page infographic
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COVID-19: the connection to smoking and vaping, and resources for quitting
Those who smoke or vape e-cigarettes may be especially concerned about COVID-19 because it attacks the lungs and could be a particularly serious threat to to
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While you were streaming: Smoking on demand
A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.
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CDC Report Shows Rise in E-Cigarette Use Does Not Result in Decreases in Adult Smoking
The data tell an obvious and troubling story. E-cigarettes as currently marketed in the US serve primarily to grow the overall tobacco category.
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