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JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts
A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.
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Surveying how the tobacco industry markets flavored products in five Midwest cities
Flavored tobacco products continue to fuel dangerous youth nicotine use.
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What we know and don’t know about Puff Bar right now
As Puff Bar’s popularity grew, so did the many questions and concerns about the product and the company behind it.
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New paper recommends a national settlement agreement with JUUL include a youth prevention campaign
According to recommendations in a new Public Health Law Center paper, a national settlement with JUUL should include a prevention campaign.
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JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people
The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.
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truth launches fake vape company “depression stick!” to make a point
Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisi
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truth debunks myth that vaping nicotine relieves stress
The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes
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Television, Print and Social Ad Campaign Calls on President Trump to Put Kids’ Lives Above Tobacco Industry Profits
Public health advocates urge administration to issue guidance prohibiting all flavored e-cigarettes.
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What is JUUL?
JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.
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Young People Celebrate What Quitting Vaping Means to Them in New truth® #ThisIsQuitting TikTok Challenge
As momentum around quitting e-cigarettes mounts, truth is inspiring young vapers to get creative with a TikTok challenge and an innovative resource to quit.<
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New study: truth campaign effective in shifting knowledge and attitudes about vaping
A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.
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Many young people turn to nicotine to deal with stress, anxiety and depression, but don’t know it may be making them feel worse
A large majority of young people who have used e-cigarettes started vaping because of feelings of stress, anxiety or depression, and many continue vaping to
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