Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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    Take Action

    Enlist in our movement, explore our youth activism and leadership programs, share quitting resources, or donate — there are many ways you can take action now. Learn more about how you can be part of preventing youth and young adult nicotine addiction and empowering quitting for all.

  2. Jennifer Kreslake
    Our Team

    Jennifer Kreslake

    As Vice President of Truth Initiative's Schroeder Institute, Dr.

  3. Kathy Crosby Headshot
    Our Team

    Kathy Crosby

    Kathy Crosby is the CEO and President of Truth Initiative, the nation's largest nonprofit public health organization dedicated to achieving a culture wh

  4. Our Team

    Elizabeth C. Hair

    Dr.

  5. Thumbnail of Gary Tang headshot
    Our Team

    Gary Tang

    Gary Tang is the Chief Financial and Investment Officer at Truth Initiative, where he provides strategic financial leadership and oversees all aspects of the

  6. Our Team

    Lisa A. Watkins

    Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.

  7. Our Team

    Mary Dominguez

    Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

  8. Thumbnail of Dr Kendric Dartis Headshot
    Our Team

    Kendric Dartis

    Dr. Kendric Dartis is the Vice President of Outreach and Engagement at Truth Initiative, America's largest nonprofit public health organizatio

  9. Jessica Miller Rath Headshot
    Our Team

    Jessica Miller Rath

    As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.

  10. Our Team

    Elizabeth Kenny

    As Chief Marketing and Strategy Officer at Truth Initiative, Elizabeth Kenny brings extensive experience to the organization’s life-saving mission to ac

  11. Amanda Graham Headshot
    Our Team

    Amanda L. Graham

    As Chief Health Officer, Dr. Graham leads the tobacco cessation efforts of Truth Initiative with a focus on improving the health of the nation.