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Elizabeth C. Hair

Dr.

Lisa A. Watkins

Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.

Jennifer Kreslake

As Vice President of Truth Initiative's Schroeder Institute, Dr.

Barbara Schillo

Dr.

Scientific integrity and evidence-based solutions

We uphold rigorous scientific integrity by grounding all programs, policies, and initiatives in peer-reviewed research and sound science. Our commitment ensures that every action we take is informed by the best available evidence to maximize public health impact.

Jessica Miller Rath

As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.

Amanda L. Graham

As Chief Health Officer, Dr. Graham leads the tobacco cessation efforts of Truth Initiative with a focus on improving the health of the nation.

Stacey Younger Gagosian

Stacey Younger Gagosian has worked in politics and policy for nearly 3 decades.

THE TOBACCO INDUSTRY AND THE RETAIL ENVIRONMENT

Tobacco companies rely on the retail environment to reach both current and future customers by advertising their products and normalizing the presence of tobacco products in everyday life. The tobacco industry spends nearly $1 million per hour on marketing tobacco products in the retail environment, and it works - when discounts and promotions are advertised in stores, tobacco product sales go up by as much as 30%.

Learn more about the tobacco retail environment in the sections below or read the full report.

Who We Are

Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.

Policy leadership and accountability

We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence. 

We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.

Nancy Brown

Nancy Brown is chief executive officer of the American Heart Association, a 97-year-old voluntary health organization guided by an unwavering mission: to be